October 9, 2018. The BMW Luxury Lounge in Toronto featuring the new BMW 8 Series Coupè and an elegant take on modern luxury (10/2018)

The BMW Luxury Lounge in Toronto featuring the new BMW 8 Series Coupé. A legendary sports coupe with a long and storied history, the 8 represents the pinnacle of luxury from BMW. (10/2018)

October 9, 2018. The BMW Luxury Lounge in Toronto featuring the new BMW 8 Series Coupé and an elegant take on modern luxury. (10/2018)

BMW Canada shines a spotlight on modern, contemporary luxury at the BMW Luxury Lounge. Here, the crystal gear shift lever of the all-new BMW 8 Series showcases the new model’s focus on craftsmanship and design. (10/2018)

To celebrate the opening of the BMW Luxury Lounge, BMW Canada brought together a panel of experts to discuss the evolution of luxury. Left to right: Sebastian Beuchel, Director of Brand Management for BMW Canada; Erin Lang, Managing Director of LUMAS Canada; Anton Vidgen, Director of Brand Experience for Air Canada; and Christian Vermast, Senior Vice President of Sales for Sotheby's International Realty Canada.

Luxury panelists engage with the media at the BMW Luxury Lounge in Toronto. The panel discussed the evolution of luxury and what it means to each of their brands. (10/2018)

Luxury panelists Sebastian Beuchel of BMW Canada and Erin Lang of LUMAS Canada engage with the media at the BMW Luxury Lounge in Toronto. The panel discussed the evolution of luxury and what it means to each of their brands. (10/2018)

BMW Canada, together with like-minded brands, brings luxury to life at the BMW Luxury Lounge in Toronto. Two pieces of art from LUMAS Canada (floral piece by artist Isabelle Menin, abstract by artist Christoph Schrein) and furniture from Roche Bobois are featured here. (10/2018)

BMW Canada, together with like-minded brands, brings luxury to life at the BMW Luxury Lounge in Toronto. Two pieces of art from LUMAS Canada (floral piece by artist Isabelle Menin, abstract by artist Christoph Schrein) and furniture from Roche Bobois are featured here. (10/2018)

BMW Canada, together with like-minded brands, brings luxury to life at the BMW Luxury Lounge in Toronto. Pictured here, a work by artist Beatrice Hug, provided by LUMAS Canada. (10/2018)

BMW Canada, together with like-minded brands, brings luxury to life at the BMW Luxury Lounge in Toronto. Pictured here, a work by artist Bence Bakonyi, provided by LUMAS Canada. (10/2018)

Montblanc trolley personalized by Ali Sabet at the BMW Luxury Lounge in Toronto. (10/2018)

Ali Sabet personalizes Montblanc items with his unique craft at the BMW Luxury Lounge in Toronto. The limited-time event features the new BMW 8 Series Coupe and an elegant take on modern luxury. (10/2018)

Montblanc for BMW Collection at the BMW Luxury Lounge in Toronto. (10/2018)

BMW Brand Ambassadors are outfitted by German fashion house HUGO BOSS. (10/2018)

BMW Brand Ambassadors are outfitted by German fashion house HUGO BOSS. (10/2018)

October 9, 2018. The BMW Luxury Lounge in Toronto featuring the new BMW 8 Series Coupé and an elegant take on modern luxury. (10/2018)

Situated in the heart of one of Canada’s most-exclusive shopping districts, the BMW Luxury Lounge in Yorkville hosts BMW’s temporary stunning showcase of luxury class vehicles. (10/2018)