Design explanation of the MINI Paul Smith Edition

Together with Markus Flasch (CEO BMW M) Markus Schramm (Head of BMW Motorrad) presents the very first BMW M motorcycle - the M 1000 RR. And the new BMW M3 and new BMW M4. In addition, dynamic driving scenes of the new motorcycle from Maisach will be shown (BMW Driving Academy) and Marc Bongers (Motorsport Director BMW Motorrad) will be talking to Sepp Mächler (Product Manager BMW Motorrad), who is dgoing on his first laps on the new bike.

Online clip about the new BMW R 18 B and BMW R 18 Transcontinental incl. quote of Gerhard Müller, Project Leader.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 1 – The Monolith: Interviews about the process of exterior design with Kai Langer (Head of BMW i Design), Dirk Müller-Stolz (Head of BMW i Exterior Design) and Sawyer Li (Exterior Designer). The minimalist, bold and iconic exterior design is visually transported in this episode, that feels reduced and sculptural - thus almost mystic. A monolith functions as a symbolic/aesthetic motive throughout the episode.

The series show the BMW iNEXT Design process, narrated authentically by employees and their stories. Episode 2: Focus of episode 2 is interior design and interviewpartners are: Matthias Junghanns (Head of BMW i Interior Design), Simon Sebastian (Interior Designer) and Daniela Bohlinger (Head of BMW Group Design Sustainability). The concept of minimalism is also reflected within the interior-design, that surprises with an inviting, boutique-like atmosphere and an transcendent quality. Several, now pastel colored monoliths are part of the set-design, mixed with floral attributes in Ikebana-like-fashion.