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New challenge for Maxime Martin – BMW Motorsport wishes long-standing works driver all the best for the future.

Thu Dec 14 13:06:33 CET 2017Press Release

Maxime Martin (BEL) will take on a new motor racing challenge in 2018, and will no longer take to the track in BMW Motorsport colours. The 31-year-old contested his first year as a BMW works driver in 2013, since when he has impressed in many ways, above all through his versatility. He joined the ranks of BMW Motorsport works drivers from the customer racing programme after finishing runner-up in the 2012 BMW Sports Trophy.

BMW Motorsport
Motorsport Drivers

Tradition-conscious, authentic, clear: The new MINI logo.

Tue Dec 12 23:45:00 CET 2017Press Release

Current interpretation of the brand emblem combines stylistic elements from the early phase of the classic Mini with a future-oriented appearance that focuses on the essentials – latest chapter in the varied history of the MINI logo will be visible on all MINI models as of March 2018: on the bonnet and rear, at the centre of the steering wheel and on the remote control.

BMW Art Journey artist shortlist announced during Art Basel in Miami Beach. A.K. Burns, Jamal Cyrus and Mariela Scafati are nominated.

Fri Dec 08 00:15:00 CET 2017Press Release

Miami Beach. Already in its third year Art Basel and BMW continue their joint initiative to recognize and support emerging artists worldwide with the announcement of the shortlist for the next BMW Art Journey during this year’s Art Basel in Miami Beach. An international expert jury announced the following shortlist of three artists showing in Positions, the sector for emerging artists, at Art Basel's show in Miami Beach.

Cultural Issues

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 11:45:00 CET 2017Press Release

Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

Cultural Issues
Design issues, Concepts and Studies

Reiterberger: “I am more than happy with this season.”

Wed Dec 06 14:34:12 CET 2017Press Release

The first winner of the BMW Motorrad Race Trophy in its debut year in 2014 was Markus Reiterberger. And this season the young German repeated this success, and in doing so clinched another first. Reiterberger was the first ever Race Trophy participant to pick up the maximum of 500 points. In an interview, the young German talks about his second Race Trophy win, his 2017 season and his goals for next year.

BMW Motorcycle Sports
Motorrad Motorsport
Race Trophy
Customer Racing

30th BMW International Open: Ten years after his historic victory, Martin Kaymer is hungry to mark another anniversary with win number two.

Wed Dec 06 14:33:22 CET 2017Press Release

In the three decades since it was launched, the BMW International Open has produced many captivating stories. One of the most emotional and exciting was Martin Kaymer’s victory at the 20th anniversary of the tournament in 2008. Just embarking on his successful career at the time, Kaymer was, and remains, the youngest and only German winner of this iconic tournament.

BMW International Open

An interview with Ricky Collard: “I will do everything I can to get to the DTM.”

Wed Dec 06 14:31:45 CET 2017Press Release

Six promising talented youngsters are part of the BMW Motorsport Junior Programme in the 2017 season. They are all at the start of their careers, but already have an interesting background behind them. As part of a series of interviews, we introduce the individual BMW Motorsport Juniors. This time: Ricky Collard (GBR).

Junior Programme

BMW i among the first automotive brands to offer an augmented reality app using Apple’s ARKit with iOS 11

Tue Dec 05 14:54:00 CET 2017Press Release

Real-size 3D products can be visualised and explored on your iPhone or iPad +++ New functionality directly links to online configurator in 17 BMW i markets +++ App available in 21 languages – access for millions of consumers

Sales and Marketing
Internet, E-Business

Statement Harald Krüger, Chairman of the Board of Management of BMW AG, Sneak Preview Model Year 2018, Strategy Update

Tue Dec 05 00:01:00 CET 2017Speech

Electro-mobility: More than 200.000 electrified vehicles delivered since launch of the BMW i3 +++ BMW i: Going forward, all electrified BMW models will be under the BMW i brand – naming rights from iX1 to iX9 secured +++ Model offensive: 2018 will be the year of the X +++ Mobility services: ReachNow starts in China with 100 BMW i3 cars +++

Board Member Speeches
Corporate Events
Corporate Finance, Facts, Figures

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