PressClub Global · Article.
Open to individual styling: Original BMW Accessories for the new BMW 3 Series Convertible.
Tue Mar 13 09:30:00 CET 2007 Press Release
The classic low shoulder-line of a BMW 3 Series Convertible and the unique open-air driving characteristics that go with it have been retained. Nonetheless, the experience of driving the new BMW 3 Series Convertible is now more exciting than ever.
Press Contact.
Manfred Poschenrieder
BMW Group
Tel: +49-89-382-28720
send an e-mail
Author.
Manfred Poschenrieder
BMW Group
The classic low shoulder-line of a BMW 3 Series Convertible and the unique
open-air driving characteristics that go with it have been retained.
Nonetheless, the experience of driving the new BMW 3 Series Convertible is now
more exciting than ever. A completely new level in sporty elegance and
impressive driving dynamics has been achieved. With original BMW accessories
the individuality of this open two-seater can be enhanced even further. To mark
its market launch, the BMW 3 Series Convertible now offers a wide choice of
attractive options available in addition to the optional features installed at
the factory. The range of accessories includes high-grade light-alloy wheels,
an aerodynamics package, interior design elements and a uniquely designed
windbreak. Furthermore, options include a high-end in-car entertainment system
featuring an interface for the Apple iPod, integrated hands-free mobile phone
installations and luggage storage solutions developed exclusively for the BMW 3
Series Convertible. Sales and retrofitting is carried out by BMW retail
subsidiaries and authorised dealers.
With the aerodynamic kit for the new BMW 3 Series Convertible, the dynamic and
elegant lines of the open two-seater can now be accentuated even more.
Moreover, the set, which comprises a front apron and rear fairing, contributes
towards an optimisation of aerodynamics. The components included in the
aerodynamic kit, which has been tested in a wind tunnel, are made of
fibreglass-reinforced polyurethane (PUR). Additionally, a rear spoiler made of
the same material is available, providing additional downforce on the rear
axle.
Light-alloy wheels, available as accessories with either a star spoke, radial
spoke or BMW M cross-spoke design, and the convertible's muscular styling
enhance aerodynamics even further. The wheels are exclusively fitted with tyres
featuring runflat technology.
The optional accessories available for the interior of the new BMW 3 Series
Convertible offer a multitude of possibilities to express one's own personal
style. Illuminated door sill trims for driver and front seat passenger doors
add an extra touch of radiance. Illumination is effected by means of
electroluminescent foil. The BMW letters in chrome look become visible in light
conditions.
The beautifully designed and pleasant-to-touch gearshift lever/gear selector
lever on automatic transmission, both sporting diamond black trim, as well as
the handbrake featuring the same styling, are uniquely impressive features. A
matching cover for the sports steering wheel in diamond black is also available.
A uniquely designed windbreak deflects undesirable air turbulence, bringing
instead a touch of creative freshness into the interior of the new BMW 3 Series
Convertible. The designer windbreak bears a motif inspired by the convertible
silhouette, which was optimised in a wind tunnel. This feature was created
within the framework of a competition in which more than 100 design and art
colleges in Germany were invited to participate.
Additional interior storage space is facilitated by the rear seat back, which
folds down completely and for which the optional accessories include a rear
compartment bag designed exclusively for this purpose. It fits into the space
behind the front seats perfectly, allowing safe, secure and water-protected
storage of luggage at the rear. Alternatively, a set of cases can be purchased.
It consists of two different sized cases made of a fabric and leather
combination, which also fit exactly into the rear storage compartment.
To protect the car from climatic effects and dust, two different car cover
versions are available. These protective covers are designed for use both
outside and inside and tailored to fit the contours of the convertible
perfectly.
Thanks to high-end audio components the new BMW 3 Series Convertible provides
both driver and passenger with sheer hi-fi enjoyment. A BMW interface for Apple
iPods is also available for further convenience and music pleasure. This allows
digitally stored music files to be saved directly to the convertible's audio
system. The iPod is fully integrated into the audio system, operation being
effected via the iDrive controller, the multifunction steering wheel or the
radio controls. The installation of a mobile telephone is extremely simple and
convenient. The accessory range for the new BMW 3 Series Convertible includes
hands-free devices complete with mounting brackets and charge function for many
different makes of mobile phone.