On 7 – 12 June the House of BMW in Milan will turn into a centre for dialogue between people, art and technology. Designer and artist Mike Meiré is curating a programme of installations, performances, workshops and discussion formats for the Salone del Mobile design fair. The focus lies on connectedness, digitality and circularity.
“Munich Creative Business Week” (MCBW) design platform ex-lores the future of design and creation in a social context. BMW Group is content partner once again. The focus is on sustainability, digitality and personal experience.
+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++
+++ BMW previews in-car entertainment of the future on the occasion of CES 2022 +++ BMW Theatre Screen with Amazon Fire TV built-in +++ Theatre mode turns vehicle fund into cinema lounge +++ 31-inch ultra-wide display with resolution up to 8K +++
+++ World premiere of the BMW iX M60 +++ BMW iX Flow featuring E Ink: Magical exterior colour change +++ Preview of in-car entertainment of the future +++ New My Modes: BMW first to bring Digital Art into vehicles +++ Digital design vision DIMENSIONS OF REAL +++
Due to the pandemic situation, the BMW Group will move all planned media activities at CES to a fully digital program livestreamed from Germany.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
+++ The BMW Group takes the opportunity of the IAA Mobility 2021 in its home city of Munich to convey visionary messages about sustainability and the circular economy +++Light show as part of a programme of public events in the Bavarian capital +++ Symbol of dialogue with society – both locally in Munich and digitally around the world +++
+++ Licenses officially granted by the BMW Group to the partner companies CUBE and SoFlow at the IAA Mobility 2021 in Munich +++ CUBE Concept Dynamic Cargo inspired by BMW: state-of-the-art, compact cargo bike concept with great agility and flexible usage options +++ SoFlow Concept CLEVER COMMUTE inspired by BMW: e-scooter with excellent riding stability, taking up the smallest possible amount of space +++ Test ride opportunities for media representatives
+++ Munich trade fair becomes the heart of BMW co-creation with a worldwide network of personalities from various sectors of society +++ Collaboration as the key to authentic social media storytelling – especially for a young audience +++ Long-term and trusting partnerships, both in the past and for the future +++
+++ BMW elevates brand communications to a new level +++ Exclusive concert by Coldplay celebrates the launch of the new JOYTOPIA virtual world +++ New brand channel will remain an integral element of corporate and brand communications beyond the IAA Mobility +++ With JOYTOPIA BMW has created its own metaverse +++
+++ Focus on transition to electromobility and circular economy. +++ Exhibition on five levels of the BMW Museum shows activities and visions for increased sustainability. +++ Pioneering spirit and development expertise as driving factors behind progress. +++ Exhibition to open ahead of the IAA Mobility 2021 on 1 September 2021 and last until January 2023. +++
Daily workshops and Genius Sessions on electromobility, the circular economy and sustainability in the BMW Group. Digital live talk from the FUTURE FORUM by BMW Welt on the circular economy on September 9. Try out innovative micromobility concepts on exciting test tracks. The program is rounded off by a special cinematic highlight and a wide range of guided tours.
MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.
Driving pleasure in a variety of forms, innovations designed to increase sustainability across the board and visions for the urban mobility of tomorrow form the core of the BMW Group’s presence at the IAA Mobility 2021 show.
+++ IAA takes place at the home of the BMW Group for the first time +++ Innovations and new technologies for future mobility +++ Focus on circular economy, sustainability and urban mobility +++
At the Auto Shanghai 2021 show, BMW is focusing squarely on the future technologies of electric mobility, sustainability and seamless connectivity between the customer’s vehicle and their digital lifestyle.
+++ Peanut plantation provides a diverse, green and natural environment for plant associates +++ Proceeds from the peanut harvest are donated to charity +++
World premiere for the new BMW M3 Competition Sedan and the new BMW M4 Competition Coupé - China premiere for the new BMW 5 Series Sedan, the new BMW 6 Series Gran Turismo and the new BMW M5 Competition - new impetus for electric mobility: BMW iX3 and BMW Concept i4.
The BMW Group receives two Red Dot Awards for its motor show media stand and new visual design system for press conferences.
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