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“Best of Show”: Ferrari 250 GT TDF wins the Trofeo BMW Group at the Concorso d’Eleganza Villa d’Este 2021.

04.10.2021Press Release

Glittering conclusion to the world’s most traditional heritage beauty contest for Historic Cars on the shores of Lake Como +++ International Jury of experts salutes the endurance racing car from 1956 as overall winner +++ Three-day festival of elegance and timeless beauty on four wheels captivates classiccar fans with an exquisite field of participants and fascinating vehicle presentations.

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Concorso d`Eleganza Villa D`Este 2021. Media Accreditation starts on 9th of August 2021.

09.08.2021Press Release

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Media accreditation phase for the Concorso D´Eleganza Villa D´Este starts from this day forward. The beauty pageant for historic vehicles will once again be organised jointly by BMW Group Classic and the Grand Hotel Villa d’Este and takes place form 01st till 03rd of October 2021.

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Generation game: BMW Junior Team and Marc Surer test BMW race cars from throughout the ages.

25.09.2020Press Release

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Ahead of the Nürburgring 24 Hours (GER), two generations of the BMW Junior Team and their BMW race cars met in the Eifel Mountains. Dan Harper (GBR), Max Hesse (GER) and Neil Verhagen (USA) took two vintage BMW Formula 2 cars and the BMW 320 Group 5 for a spin for filming purposes. Marc Surer (SUI), a member of the legendary BMW Junior Team from 1977, took his place at the wheel of the modern-day BMW M4 GT4.

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Learning from crises, mastering challenges.

14.05.2020Press Release

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Historic flashback to celebrate the 100th Annual General Meeting of the BMW Group. Since its establishment more than 100 years ago, the company has always generated new impetus from overcoming particularly difficult situations. Innovative strength and courage, determination and team spirit form the foundation for this innate spirit of renewal.

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UPDATE on Concorso d’Eleganza Villa d’Este 2020 – Postponement to October 2020

20.03.2020Press Release

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In light of current events and growing measures to contain the coronavirus, not to mention our duty of care towards our guests and staff, it is with a heavy heart that the Organisation Team of the Concorso d’Eleganza Villa d’Este has decided not to proceed with this year’s edition on the planned dates (22nd to 24th May, 2020). Instead, we plan to hold the event from October 16th to 18th, 2020.

Heritage
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Concorso d`Eleganza Villa D`Este 2020. Media-accreditation starts on 3rd of February 2020.

03.02.2020Press Release

Archive

Media accreditation phase for the Concorso D´Eleganza Villa D´Este starts from this day forward. The beauty pageant for historic vehicles will once again be organised jointly by BMW Group Classic and the Grand Hotel Villa d’Este and takes place form 22nd until 24th of May 2020

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On ice with winners: BMW Group Classic at the GP Ice Race 2020 in Zell am See.

13.01.2020Press Release

Archive

Philipp Eng, German Touring Car Masters (DTM) driver, pilots the BMW M3 Rally and Christian Menzel in the 2012 Dakar MINI ALL4 Racing drifts across the ice. Another legend is also part of the action: the Morris Mini Cooper S Works Rally.

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BMW Group Classic presents: anniversary stories for 2020.

03.01.2020Press Release

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Historic events and the special stories associated with them: 100 years of Boxer engines, the launch of the roadster tradition for BMW in 1930, the victory in the Mille Miglia 80 years ago and the model diversity of the MINI brand for the past 60 years.

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Concorso d’Eleganza Villa d’Este 2020: Selecting Committee defines an additional class. Prelude Tour to go ahead again.

19.12.2019Press Release

Archive

Endurance racing cars from the 1960s to the 1980s contribute excitement with functional forms and a crescendo of sound +++ BMW Group Classic and Grand Hotel Villa d’Este issue an invitation to the world’s most traditional heritage beauty contest for historic vehicles +++ Classic weekend begins once more with the Villa d’Este Prelude Tour for entrants in the contest +++

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BMW Group Classic wins the “German Design Award” 2020 for its campaign “Our Brands. Our Stories.”.

22.11.2019Press Release

Archive

After its success in the “Automotive Brand Contest”, another award has been bestowed on the campaign with its 360° approach – History of the brands BMW, BMW Motorrad, MINI and Rolls-Royce is put in context with authenticity and intense emotional appeal – Second stage of the YouTube film series launched.

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Registration for the Concorso d’Eleganza Villa d’Este 2020 opened.

24.10.2019Press Release

Archive

BMW Group Classic and the Grand Hotel Villa d’Este present the world’s most exclusive and traditional beauty contest for historic cars and motorcycles from 22 to 24 May 2020 +++ Selecting Committee announces the first award classes for classic automobiles +++ Competition class entitled “Hypercars of the 90s” salutes a comparatively young but already legendary era in automobile history for the first time.

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