In light of current events and growing measures to contain the coronavirus, not to mention our duty of care towards our guests and staff, it is with a heavy heart that the Organisation Team of the Concorso d’Eleganza Villa d’Este has decided not to proceed with this year’s edition on the planned dates (22nd to 24th May, 2020). Instead, we plan to hold the event from October 16th to 18th, 2020.
Media accreditation phase for the Concorso D´Eleganza Villa D´Este starts from this day forward. The beauty pageant for historic vehicles will once again be organised jointly by BMW Group Classic and the Grand Hotel Villa d’Este and takes place form 22nd until 24th of May 2020
Philipp Eng, German Touring Car Masters (DTM) driver, pilots the BMW M3 Rally and Christian Menzel in the 2012 Dakar MINI ALL4 Racing drifts across the ice. Another legend is also part of the action: the Morris Mini Cooper S Works Rally.
Historic events and the special stories associated with them: 100 years of Boxer engines, the launch of the roadster tradition for BMW in 1930, the victory in the Mille Miglia 80 years ago and the model diversity of the MINI brand for the past 60 years.
Endurance racing cars from the 1960s to the 1980s contribute excitement with functional forms and a crescendo of sound +++ BMW Group Classic and Grand Hotel Villa d’Este issue an invitation to the world’s most traditional heritage beauty contest for historic vehicles +++ Classic weekend begins once more with the Villa d’Este Prelude Tour for entrants in the contest +++
After its success in the “Automotive Brand Contest”, another award has been bestowed on the campaign with its 360° approach – History of the brands BMW, BMW Motorrad, MINI and Rolls-Royce is put in context with authenticity and intense emotional appeal – Second stage of the YouTube film series launched.
BMW Group Classic and the Grand Hotel Villa d’Este present the world’s most exclusive and traditional beauty contest for historic cars and motorcycles from 22 to 24 May 2020 +++ Selecting Committee announces the first award classes for classic automobiles +++ Competition class entitled “Hypercars of the 90s” salutes a comparatively young but already legendary era in automobile history for the first time.
Covers come off BMW's restored 530 Motorsport Limited Edition (MLE) at BMW Group Plant Rosslyn after a year of restoration.
30 years after the fall of the Berlin wall, BMW recounts the story of the desire for freedom, ingenuity and engineering skill – the movie “The Small Escape” will premiere on 2 October 2019 on Youtube and in the social networks.
BMW Motorrad is expanding its involvement in the Heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW Motorrad Heritage Collection 2020 features a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots.
BMW Group Classic is celebrating the 60th anniversary of the MINI brand with a film screening and a presence styled in the period of the International Motor Show 1959 in the halls of the “March Motor Works” – Maria Costello and Troy Corser will line up at the start of the race for the Barry Sheene Memorial Trophy.
The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car.
Winner of the BMW Group Classic Social Media Contest showcased the mid-engined sports car artistically designed 40 years ago at an exclusive photo shoot.
European tour through a total of ten countries leads from Athens to the British home of the MINI – Meet for the international MINI Community celebrates the landmark 60th anniversary of the brand.
BMW Group Classic presents motor-sport legends in the Procar Revival on the Norisring, at the Festival of Speed in Goodwood and at the BMW Motorrad Days in Garmisch-Partenkirchen –Wheels & Weißwürscht classic-vehicle meet in Munich focuses on the classic Mini.
Award ceremony provides a glittering finish to the Festival of Elegance under the motto “The Symphony of Engines – 90 Years of the Concorso d’Eleganza Villa d’Este & BMW Automobiles”+++ Berlinetta Coupé from the year 1937 impresses the international Jury of experts and the public at Lake Como.
Information about the programme and the field of participants of this year’s beauty contest for historic vehicles at La Scala Milan – Parade of the classics on the shores of Lake Como from 24th to 26th May is defined by two anniversaries: 90 years of the Concorso d’Eleganza Villa d’Este and 90 years of BMW automobile production. – New winner’s trophy “Trofeo BMW Group” celebrates world premiere.
A news update available online provides journalists and friends of BMW Group Classic with the latest newsflashes, information about events and exciting stories from more than 100 years of history experienced by the company and its brands.
On the 90th anniversary of the festival of elegance being held on the banks of Lake Como, the winners will be privileged to receive completely redesigned trophies that have been produced in a 3D printing procedure – Presentation at the Press Conference for the Concorso d’Eleganza Villa d’Este 2019 in La Scala, Milan.
Historic motor sport at the Nuremberg city circuit on the first weekend of July – 40 years after its debut on the race track, BMW Group Classic is lining up 14 legendary BMW M1 cars from the Procar Series at the start.
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The new BMW R 18.
BMW Concept i4. STAY AHEAD IN STYLE.
2020 BMW Motorrad Motorsport WorldSBK Media Guide.
The BMW Group at the Consumer Electronics Show (CES) 2020 in Las Vegas.
The new MINI John Cooper Works GP.