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Pure driving fun: the MINI JCW conquers the legendary “Tail of the Dragon”.

Wed Mar 25 00:01:00 CET 2026Press Release

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With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.

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John Cooper Works

The new BMW i3. Second model of the Neue Klasse.

Wed Mar 18 11:00:00 CET 2026Press Release

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The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.

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BMW i
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i3
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Sedan
 

“Heart of Joy” meets snow and ice at the Arctic Circle. Technological quantum leap in the new BMW i3: dynamic fine-tuning of the Neue Klasse sedan in Arjeplog.

Thu Mar 05 14:00:00 CET 2026Press Release

+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++

I01
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G20
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3 Series
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Technology
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BMW i
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Intelligent Connected Vehicles
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Sedan

Prestigious awards for BMW models at the start of the year.

Thu Feb 26 08:00:00 CET 2026Press Release

BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...

Awards
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BMW
 

BMW ALPINA: Standalone automobiles with a new brand emblem.

Thu Feb 12 10:00:00 CET 2026Press Release

+++ New brand emblem links heritage with future +++ Refined and precise design reflects key brand attributes +++ Brand embodies an exceptional balance of supreme ride comfort and high performance +++ Standalone automobiles, produced in select BMW Group plants +++ Iconic heritage colours, distinctive accents and personalised details will define brand’s unique character +++

BMW Alpina

The BMW M Driving Experience extends with AREA M – Your Ultimate BMW M Experience: International focus with new name, new location and new events.

Tue Feb 03 16:00:00 CET 2026Press Release

+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++

BMW M
 

BMW model updates, spring 2026.

Wed Jan 28 08:00:00 CET 2026Press Release

+++ Reduced consumption and increased range for BMW iX1 and BMW iX2 +++ BMW iX3 option for faster charging +++ BMW M5 and BMW XM Label prepared for future Euro 7 emissions standard +++ Tyre repair kit Plus now standard for models like BMW X3, BMW 2 Series Gran Coupé and BMW 5 Series Sedan +++

BMW i
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BMW
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BMW M
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THE NEW BMW i3.

18 March 2026. Watch the on-demand webcast of the new BMW i3 Design Premiere here.

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

Latest Facts & Figures.

Technical specifications of the MINI John Cooper Works Convertible, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works Convertible
Technical specifications of the MINI John Cooper Works, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works
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