BMW Motorrrad remains at the top.
Thu Jan 15 11:00:00 CET 2026Press Release
With 202,563 motorcycles sold, BMW Motorrad confirms its leading position in the premium segment.
With 202,563 motorcycles sold, BMW Motorrad confirms its leading position in the premium segment.
At the renowned Euro NCAP "Best in Class Awards 2025," the fully electric MINI Cooper is once again honoured, triumphing as the safest vehicle in its class.
+++ BMW M electrifies the brand DNA +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
+++ BMW Group wins JEC Composites Innovation Award in the "Automotive & Road Transportation - Parts" category +++ Use of flax fibres reduces CO₂e emissions +++ Collaboration as an innovation driver +++
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
+++ Sales increased to 213,457 vehicles +++ BMW M GmbH marks 7th consecutive year as most successful manufacturer among its direct competitors +++ BMW X3 M50 is best-selling model +++ BMW M5 and BMW M5 Touring drive growth in the high-performance segment +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ Introduction of BMW ALPINA to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
Livery made in collaboration with the TV anime “BLEACH”.
+++ Pure iFACTORY: digitally planned and built from the outset +++ Start of series production for new BMW i3 in the second half of 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ Enhanced digital experience for BMW M customers +++ Initial offering includes three exclusive BMW M in-car apps: “M Cockpit”, “M Drag Meter”, and “M Channel” +++ Additional added value initially for the new BMW iX3 with M Sport package +++ Integration of the new BMW M Community for the German market into the My BMW App +++ Exclusive BMW M content and benefits for BMW M High Performance and M Performance drivers in the German market +++
Rider’s Gear and Casual Wear for safe, comfortable, in style motorcycling at all times.
+++ Alexander Karajlovic takes over as new Vice President for Development at BMW M GmbH +++ Predecessor Dirk Häcker enters retirement after 11 years as Head of Development at BMW M +++ High-performance brand looks back on 13 years of record-breaking success +++
+++ Award for sustainable material in the MINI family interior +++ Use of secondary materials reduces CO₂e emissions +++ Collaboration as a driver of innovation +++
Compact, powerful and unmistakable – the MINI Cooper brings driving fun to Tokyo's lively streets.
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ Premiere at the M Festival in Chengdu +++ Art Car Capsule Collection inspired by BMW Art Car #18 by Cao Fei +++ Collection with tech-inspired details, AR-style graphics and glow-in-the-dark elements +++ Now available worldwide, including at the BMW Lifestyle Shop +++
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