Sustainable driving fun conquers the dream highway through North, Central and South America – 17 000 kilometres from Dallas/Texas down to Ushuaia in the Tierra del Fuego, Argentina – British premium brand's first plug-in hybrid model demonstrates its all-round qualities on long-distance run.
A clear use of form, unmistakable design and high-quality materials are the standout features of the new MINI Lifestyle Collection 2018–2020. The Collection includes more than 100 items, from clothing and bags to luggage, accessories, children’s gear and mobility items. The Collection is available from July at www.shop.mini.com and from MINI dealers.
Kick-off in Orlando/Florida and Portland/Oregon – seventh edition of the cross country rally takes the US MINI community to its destination in Keystone/Colorado on two routes for the first time – thousands of MINI fans take part in the unique driving fun event and the charity campaign on their joint trip across the United States of America.
MINI has released a pair of exclusive detail design sketches as an initial preview of the first fully-electric model from the British brand. Following on from the MINI E pilot project ten years ago and the MINI Cooper S E Countryman ALL4 plug-in hybrid model on sale since 2017, the MINI with battery-electric drivetrain represents the next stage in the electrification of the MINI brand and therefore reflects the BMW Group’s NUMBER ONE > NEXT strategy.
Lightweight construction measures inspired by motor racing.
The 18th edition of the BMW Motorrad Days from July 6 to 8, 2018 at the foot of the Zugspitze mountain was a resounding success once again. Apart from the rainy Friday, it was a sunny summer weekend with 35,000 visitors from all over the world coming to the world’s biggest meeting of fans and riders of the BMW Motorrad brand.
Current marketing campaign conjures up the spirit of historic Monte Carlo Rally victories – brand film wins both gold and silver twice at the most important advertising festival in the world.
At this year’s edition of the Festival of Speed (FoS) in Goodwood, taking place on 12 – 15 July, a quite unique MINI will be offered for auction. The one-off model was created by Oliver Heilmer, Head of MINI Design, and his team for the wedding a few weeks ago of Meghan, Duchess of Sussex, and Prince Harry, Duke of Sussex – and presented to one of the couple’s chosen charities, the non-profit organization Children’s HIV Association (CHIVA).
Signing during event for autonomous and connected driving attended by China’s Premier Li Keqiang and Germany’s Chancellor Angela Merkel in Berlin +++ 50:50 joint venture with Great Wall Motor +++ Further step in the growth and electrification of MINI brand +++ No plans for additional sales organisation in China +++ Krüger: New level of cooperation between China and Germany +++
Launch of luxury-segment model offensive +++ Integration into existing structures +++ Digitalisation of production processes making good progress +++
Model year 2019 sees a number of model revision measures included in the BMW Motorrad program. The models can be ordered from all BMW Motorrad partners in the new configuration from August 2018.
"Since 78": anniversary collection as a limited edition.
Sustainable mobility on the road, on the Atlantic and on Greenland’s ice fields – extreme climber leaves BMW Welt in Munich to go on his latest adventure.
All MINI petrol engine models will be fitted with a particulate filter and will therefore meet the requirements of the Euro 6d-TEMP emission standard – Petrol engine variants of the MINI Clubman and the MINI Countryman with enhanced efficiency and optional 7-speed Steptronic transmission with double clutch – New Connectivity Package for the MINI Clubman.
Please find attached on location pictures and footage of the International Media Launch of the all-new BMW X4 in Spartanburg, South Carolina, USA.
The 18th BMW Motorrad Days takes place from 6 to 8 July 2018 in Garmisch-Partenkirchen at the foot of the Zugspitze mountain. The event organisers are expecting some 40,000 motorcyclists from all over the world to attend this year. Lasting three days, the gathering at the Hausberg will once again be dedicated entirely to the international BMW Motorrad fan community and riding fun on two wheels. The entrance is free.
German Design Council confers distinction on the innovative MINI customisation offer as the best customer-oriented innovation in the category "Excellence in Business to Customer (B2C)".
2018 sees an exciting milestone for Designworks, as the youngest of the three studios in Shanghai opens the doors to its new office in Sinar Mas Plaza. The state of the art facility will be home to a fast growing team of designers, strategists and researchers, providing a hub for creative stimulation, and enabling the team to draw and nurture inspiration on a daily basis.
The presentation of the all-new BMW 8 Series Coupe adds a brand new chapter to the Bavarian premium carmaker’s long history of sensational sports cars – and gets its current model offensive in the luxury segment off to a particularly dynamic start.
Shanghai/Munich. Today opened the newly BMW Group Shanghai R&D Centre as part of BMW’s Innovation Day China. The event showcased BMW’s latest developments in the areas of innovation, digital services, autonomous driving and automotive design.
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The all-new BMW 8 Series Coupe.
The all-new BMW X5: The Prestige SAV with the most innovative technologies.
BMW Motorrad International GS Trophy Central Asia 2018. Day 1. Big landscapes bring big challenge...
BMW Motorrad International GS Trophy Central Asia 2018.
The BMW Group at the RETTmobil 2018.