The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group GmbH, which was founded specifically for this purpose. From 1 April, modern, coordinated and mutually supportive communication will be launched across all channels. Corporate and brand messages are brought into line with each other and linked to the respective target groups. In the age of the editorial society, ...
Pauline Curnier Jardin, winner of the Preis der Nationalgalerie 2019, presents the extensive video installation “Fat to Ashes”, which she produced for her first institutional solo exhibition in Germany, in the historic hall of Hamburger Bahnhof – Museum für Gegenwart – Berlin. The exhibition runs from the reopening of the museums of Berlin onwards until September 19, 2021. BMW supports the Preis der Nationalgalerie as exclusive partner for 15 years now.
Export value from US Plant Spartanburg totals more than 8.9 billion US dollars in 2020 +++ New production record for second half-year +++ Growing percentage of electrified vehicles
Red. Yellow. Blue. Everything started with three large-scale paintings by Gerhard Richter that BMW commissioned from the artist in 1971. Today, BMW is committed to cultural engagement around the world and takes its social responsibility seriously as a corporate citizen.
Focus on sustainability: (digital) event series dedicated to sustainability all year round +++ New set of events: what will our future be like in 100 years’ time? Based on the ambitious long-term study from 2b AHEAD ThinkTank, Europe’s largest trend research institute +++ Continuation of the “Reclaim the Future!” series in cooperation with the 1E9 think tank. Theme: how do pioneering technologies from the tech community influence our future? +++
Aluminium produced using solar energy will meet almost half the annual requirements of the light metal foundry at Plant Landshut +++ Triple-digit million-euro contract with Emirates Global Aluminium to supply 43,000 tonnes of aluminium in 2021 +++ BMW Group also plans to source aluminium produced with green power long-term, with CO2 savings of around 2.5 million tonnes by 2030 +++ Wendt: “Will reduce CO2 emissions in the supplier network by 20% by 2030” ++
The BMW AG’s preliminary Automotive segment Free Cash Flow for the fourth quarter 2020 is around € 2.8 billion (Q4 2019: € 1.5 billion), leading to around € 3.4 billion (2019: € 2.6 billion) for the full year 2020 and thus exceeds current market expectations.
The BMW Foundation Herbert Quandt and UnternehmerTUM are once again looking for founders of sustainable startups to participate in the RESPOND accelerator program +++ The program seeks startups that make a positive contribution to one of the following sustainability areas: “The Future of Work,” “Sustainable Urbanization,” “Responsible Economy”
Corporate
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Sustainability
BMW X5 M Competition: Fuel consumption combined: 13.0 – 12.8 l/100 km [21.7 – 22.1 mpg imp]; CO2 emissions combined: 296 – 291 g/km
BMW X6 M Competition: Fuel consumption combined: 12.7 – 12.5 l/100 km [22.2 – 22.6 mpg imp]; CO2 emissions combined: 242 – 238 g/km
Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++
Sales, Marketing
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Sales Worldwide
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Corporate
Combined fuel consumption: 0.0 l/100 km; power consumption: 17.8 – 17.5 kWh/100 km; combined CO2 emissions: 0 g/km.
BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” +++
National and international distinctions confirm the appeal of the premium carmaker’s current model line-up, its design approach and its latest technological innovations.
The four wind turbines on the grounds of BMW Group Plant Leipzig have been generating green energy for BMW i production since 2013. But this Advent they have a second job as well: as symbols for Advent candles lighting the way to sustainability.
More than one million subscribers access the premium carmaker’s diverse video offering – Engaging online coverage of #NEXTGen 2020 adds to its popularity.
BMW Group named “World’s most attractive employer” (automotive) and again takes number-one spot in Young Professionals Barometer 2020. +++ Ilka Horstmeier: “Being a highly attractive employer helps us recruit the best talents in a highly competitive market.” +++
Readers of Auto Bild & Computer Bild and auto, motor und sport / Moove acclaim BMW for its outstanding connected vehicles, innovative digital solutions and driver assistance systems.
Scientific analysis of water use for various lithium extraction methods. +++ Cooperation with University of Alaska-Anchorage and University of Massachusetts-Amherst. +++ Co-financing by BASF SE.
Corporate
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Sustainability
Combined power consumption: < 21 kWh/100km in the WLTP test cycle*; CO2 emissions combined: 0 g/km.
*Data on driving performance, energy consumption and range are preliminary and based on forecasts.
+++ High level of supply chain flexibility speeds up transformation towards e-mobility +++ Extensive measures to ensure compliance with environmental and social standards and secure access to many critical raw materials +++ Sustainability measures in supply chain delivering results: CO2 emissions reduced by 17% in BMW iX +++ Wendt: “Sustainability is an integral part of all purchasing activities” +++
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CO2 emission information.
The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.
Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.
More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.
BMW Motorsport Media Guide, Season 7, ABB FIA Formula E World Championship.
The new BMW M5 CS.
The original – new every time: The MINI 3-door, the MINI 5-door, the MINI Convertible.
The BMW Motorrad Rider Equipment - 2021 Collection.
Virtual trends: BMW and Epic Games celebrate long-standing technological partnership.