Athlete in top form: the BMW Performance program now available for the new BMW 3 Series too.

Munich. Its athletic design and its superior driving dynamics make the new BMW
3 Series an exceptional phenomenon within its segment. More than ever, the
world's most successful premium vehicle precisely meets the expectations of
customers who focus their purchase decision on a sporty driving experience.
With the new offers from the product line BMW Performance, the distinctive
character of the new BMW 3 Series Sedan and the new BMW 3 Series Touring can
now be highlighted even more strikingly. The retrofit options in the product
areas of powertrain, chassis, aerodynamics and cockpit, specially developed for
the new BMW 3 Series, form part of the BMW Original Accessories range. BMW
Performance components transfer motor racing expertise to the road and allow
the driver to express his enthusiasm for outstanding technological performance
in individual style.

The BMW Performance program, first presented in spring 2008, currently
encompasses a wide range of options which were specially developed for the
models of the BMW 3 Series and BMW 1 Series. Drivers of a BMW 3 Series from the
previous generation will also find numerous products to individualise their
vehicle in a sporty manner. The components designed for the new BMW 3 Series,
including a newly developed BMW Performance light alloy wheel in double spoke
design, will be available as of the end of March/beginning of April 2009.
Aerodynamics: optimisation made to measure.

The BMW Performance Aerodynamics Kit optimises the car's properties in terms of
driving dynamics, also guaranteeing a striking visual appearance in everyday
traffic. The BMW Performance Aerodynamics Kit for the new BMW 3 Series Sedan
and the new BMW 3 Series Touring includes an impressive front apron with a
highly expressive, integrated surround of the BMW kidney grille in black, high
gloss look and dynamically contoured side sills.
For further aerodynamic enhancement, model-specific accessories in carbon fibre
are also available. These include a BMW Performance carbon rear spoiler for the
new BMW 3 Series Sedan, carbon exterior mirror caps and a BMW Performance
carbon diffuser for both body versions of the new BMW 3 Series.

Chassis technology for supreme sporty handling.

Development of the BMW Performance components also focused on enhanced dynamic
performance. In this product area there is a choice of the BMW Performance
sports brake system, the BMW Performance chassis, a BMW Performance suspension
strut brace and two attractive light alloy wheels. The BMW Performance sports
brake system includes especially large, vented brake discs which are perforated
and have slits at the front wheels. The 6-cylinder fixed caliper brakes on the
front axle are finished in bright BMW Performance yellow. They also bear the
lettering "BMW Performance". This designation also appears on the strut brace:
the latter is installed in the engine compartment in order to enhance body
stiffness.

The BMW Performance chassis is another newly developed feature. Due to its
especially sporty suspension settings it provides improved handling and optimum
performance in conjunction with a sporty driving style. And it still offers a
high degree of comfort in everyday traffic. The use of the BMW Performance
chassis lowers the vehicle's suspension and therefore offers excellent road
holding even during the sportiest manoeuvres. The coil springs lend a visual
accentuation due to their design in sporty BMW Performance yellow. As an
addition to the BMW Performance light alloy rim in double spoke design 269
introduced last spring, there is now another light alloy wheel available: the
BMW Performance double spoke wheel 313 likewise emphasises the sporty character
of the vehicle and enhances agility due to its especially low weight. Both
light alloy wheels are available in the sizes 18 inches for vehicles of the BMW
1 Series and 19 inches for the BMW 3 Series.

Powertrain: optimised air flow and striking tailpipes.

The new BMW Performance air intake system supports power-enhancing air feed in
the in-line 6-cylinder petrol engines of the relevant models of the new BMW 3
Series. The filter insert and internal air routing has been modified based on
the standard version. This ensures improved air flow with a reduced margin for
pressure reduction. What is more, the system provides a particularly striking
sound inside the vehicle. The optimised power delivery provided by the BMW
Performance air intake system has a positive effect on engine efficiency, too.
The BMW Performance silencer system is responsible for the acoustic enhancement
of the high level of pulling power. Without impairing the long-distance comfort
of the vehicle, the system gives the engine acoustics a discreet but
perceptibly sporty touch. The dual tailpipes in chrome-plated high-quality
steel provide a visual reflection of the vehicle's high-tech status. This
anti-corrosive material is also highly durable.

Interior in the style of a sports car.

Anyone wishing to enjoy his BMW with particular intensity can use BMW
Performance products to create a sports car atmosphere inside the vehicle. The
body-contoured BMW Performance sports seats in motor racing design provide
perfect holding for the ambitious driver. They are ergonomically adapted to the
shape of the body at the sides, too. In addition to their tangible seating
comfort, the BMW Performance sports seats in black Alcantara also have an
impressively slim and elegant design. Below the integrated headrests there are
two openings decorated with ferric-grey plastic trim panels. The side airbags
are also integrated in the seats. The BMW Performance sports seats are
available as driver and front passenger seats for the 5-door, 3-door and Coupé
of the BMW 1 Series as well as for the BMW 3 Series Sedan, BMW 3 Series Touring
and BMW 3 Series Coupé.

In addition to being a visual highlight, the BMW Performance gear lever also
provides support for highly dynamic gear shifting. The ergonomically optimised
design of the gear shift knob in chrome and black Alcantara facilitates precise
handling, while the special lever reduces shifting travel by about 25 per cent
as compared to the serial production version. The new BMW Performance program
also includes an automatic transmission selector lever in the relevant design
as well as a handbrake handle which echoes the design of the gear lever knob
and the selector lever.

To complement this, the concept of an innovative multifunction sports steering
has been developed for the new BMW Performance range. Due to its bordering in
Alcantara and leather, this steering wheel is especially pleasant and firm to
hold. In the upper section of the steering wheel rims there is an LED display
which shows various items of technical information such as oil and water
temperature, transverse and longitudinal acceleration, shift point and time.
Various information items can be retrieved by using the multifunction switches
on the steering wheel.

Another new feature of the BMW Performance program for 2009 are the dark,
high-quality steel entry strips. They bear illuminated yellow BMW Performance
lettering. The high-quality, sporty style of the interior can be given even
greater emphasis by means of decor strips in carbon design for the central
console, the instrument panel and the trim panels of the front and rear doors
as well as the side rear area. The pedals and footrest in aluminium, also part
of the BMW Performance program, bring the ambience of a racing car to everyday
driving with their design and functionality.

All BMW Performance components are availably individually. This means that the
driver of the new BMW 3 Series can add a clear sporty touch with selected
retrofit options in areas of his choice. What is more, all BMW Performance
products can be combined to form a harmoniously integrated overall package All
components correspond to the characteristic brand style in their technology and
design and unreservedly fulfil the outstanding standards of BMW in terms of
quality and safety. For this reason they are also subject to BMW warranty.
Sales and installation are carried by BMW dealers and service partners as well
as BMW sales subsidiaries.