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MINI Roof Designer. From now on, the MINI offers even more creative design opportunities.

Munich. Do you like dots or stripes? Or are you fond of crazy checked designs? If so, there's now a platform for MINI drivers with creative potential. The new tool, the MINI Roof Designer, offers the MINI community plenty of opportunities for personalising the roof of their MINI.

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Cypselus von Frankenberg
BMW Group

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Author.

Cypselus von Frankenberg
BMW Group

Munich. Do you like dots or stripes? Or are you fond of crazy checked designs?
If so, there's now a platform for MINI drivers with creative potential. The new
tool, the MINI Roof Designer, offers the MINI community plenty of opportunities
for personalising the roof of their MINI.

At www.MINI.com/roof-designer, users can access the virtual parking area, where
90 existing roof designs (so far) are available as a source of inspiration.

The highlight of the web site is the "MINI Workshop", where users can give free
rein to their creativity. You can select your ideal MINI, click on the body and
roof colours, and then you're off! An innovative 3D Design Machine allows users
to create their very own personal roof design from a wide range of backgrounds
and shapes - including camouflage, checked and striped patterns - in which the
colours can be adapted to suit the user's requirements. Drawing tools plus line
and text templates complete the creative package. This tool is available not
only to MINI drivers, but also to all MINI fans who would like to present and
make their designs available to the community.

The MINI Roof Designer is available exclusively online. As soon as you have
chosen your personal favourite, simply order it, and the transfer will be
applied to the car's roof by the MINI dealer of your choice.

So far, the MINI Roof Designer is only online in Italy. The MINI Roof Designer
will be available in Germany from June on, and Austria will follow in the third
quarter 2007. Other countries are almost ready to roll.

An example what is possible with the MINI Roof Designer you will find in High
resolution and to be downloaded from the BMW Group Press Club at
www.press.bmwgroup.com.

For further questions please contact:

Corporate Communications

Giuseppe Faranna, BMW Group, PR Programme MINI und BMW
Telefon: +49 (0)89 382- 51735, Fax: +49 (0)89 382- 28017

Holger Lapp, BMW Group, Leiter Public Relations
Telefon: +49 (0)89 382- 17700, Fax: +49 (0)89 382- 28017

Media Website: www.press.bmwgroup.com
e-mail: presse@bmw.de

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