PressClub Global · Article.
MINI at the 2008 Paris Motor Show.
Wed Sep 17 15:45:00 CEST 2008 Press Kit
The MINI brand is continuing its overwhelming story of success - now taking a new approach with the MINI Crossover Concept. This Design Study offers a fascinating outlook at a new facet of the brand powerfully expressed by a truly innovative body concept - the fourth body variant, to be precise, following the classic two-door, the MINI Convertible, and the MINI Clubman. The MINI Crossover Concept is a new model variant for the first time measuring more than four metres in length, with four drive wheels, four doors and four single seats. These features alone place the new car right in the line of vision of new target groups seeking to combine the individual style of the brand with enhanced versatility within the interior and innovative functionality throughout. A universal, multifunction fastening rail, the MINI Center Rail, extending between the seats on the centre console of the MINI Crossover Concept, offers not only offers unconventional storage options, but also provides a consistent link between the front row of seats and the rear. A further highlight within the MINI interior is the innovative central instrument in three-dimensional finish, the MINI Center Globe. This combined control and display unit formed as a globe featured for the first time in an automobile worldwide sets new standards for the integrated control of entertainment, communication, navigation, and vehicle functions. The MINI Crossover reflects not only the potential of the MINI model family in growing further and further to new dimensions, but also the innovative power of MINI's designers. In this case, the outlook at an additional MINI concept is enriched by a wide range of visions expressing a unique driving experience and way of life only a MINI is able to evoke. All innovations presented in the MINI Crossover Concept are conceived to expand that characteristic MINI feeling by yet another new dimension. The innovative character of the new car comprises its body design as well as the drivetrain, the interior and the control concept. Indeed, offering options and versatility of this kind, the MINI Crossover Concept opens up new dimensions in mobility also beyond urban life.
Press Contact.
Cypselus von Frankenberg
BMW Group
Tel: +49-89-382-30641
Fax: +49-89-382-28567
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Author.
Cypselus von Frankenberg
BMW Group
1. Entering the Fourth Dimension: The MINI Crossover Concept. 2. The Current MINI Range at the 2008 Paris Motor Show.
The MINI brand is continuing its overwhelming story of success - now taking a
new approach with the MINI Crossover Concept.
This Design Study offers a fascinating outlook at a new facet of the brand
powerfully expressed by a truly innovative body concept - the fourth body
variant, to be precise, following the classic two-door, the MINI Convertible,
and the MINI Clubman.The MINI Crossover Concept is a new model variant for the
first time measuring more than four metres in length, with four drive wheels,
four doors and four single seats. These features alone place the new car right
in the line of vision of new target groups seeking to combine the individual
style of the brand with enhanced versatility within the interior and innovative
functionality throughout.
A universal, multifunction fastening rail, the MINI Center Rail, extending
between the seats on the centre console of the MINI Crossover Concept, offers
not only offers unconventional storage options, but also provides a consistent
link between the front row of seats and the rear. A further highlight within
the MINI interior is the innovative central instrument in three-dimensional
finish, the MINI Center Globe. This combined control and display unit formed as
a globe featured for the first time in an automobile worldwide sets new
standards for the integrated control of entertainment, communication,
navigation, and vehicle functions.
The MINI brand is making a more appealing and diverse appearance than ever
before at the 2008 Paris Motor Show. Presenting the new MINI and the MINI
Clubman, the brand has already set new standards this year for driving pleasure
and individual style combined with outstanding efficiency and supreme quality.
And now, with a particularly sporting addition to the model range, MINI is once
again highlighting its exceptional position as a manufacturer of extremely
agile small premium cars at the Paris Motor Show.
Just a few weeks after the successful market launch, the MINI John Cooper Works
and the MINI John Cooper Works Clubman are both making their debut at the 2008
Mondial de l'Automobile.
Article Offline Attachments.
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MINI_Crossover_Concept_GB_fv.doc DOC, EN, 557.34 KB
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MINI_Crossover_Concept_E_fv.doc DOC, EN, 568.32 KB
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MINI_Crossover_Concept_F.doc DOC, EN, 584.26 KB
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MINI_Crossover_Concept_I_fv.doc DOC, EN, 538 KB
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MINI_Paris_ES.doc DOC, EN, 745.28 KB
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MINI_Paris_FRA.doc DOC, EN, 823.51 KB
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MINI_Paris_GB.doc DOC, EN, 920.19 KB
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MINI_Paris_IT.doc DOC, EN, 774.9 KB