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New responsibilities in the Sales and Marketing Division of the BMW Group

Wed Jan 20 12:15:00 CET 2010 Press Release
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Dr. Uwe Ellinghaus, 40, head of BMW Brand Communication, will henceforth assume responsibility for the “BMW Brand Management and BMW Group Marketing Services” function.

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Micaela Sandstede
BMW Group

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Munich. There will be a change in the management of the BMW Group Sales and Marketing Division, effective February 1, 2010. Dr. Uwe Ellinghaus, 40, head of BMW Brand Communication, will henceforth assume responsibility for the “BMW Brand Management and BMW Group Marketing Services” function.

 

Ellinghaus has held various positions in the field of brand strategy and market and trend research since joining the BMW Group in 1998. In 2006 Ellinghaus became Marketing Director of BMW (UK) Ltd.  Since April 2008, Ellinghaus has been head of BMW brand communications in Munich.

 

Ellinghaus takes over from Jan-Christiaan Koenders (45), who will head BMW Group’s sales subsidiary in the Netherlands from February 1, 2010.

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Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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