PressClub Global · Article.
Drive to the Green. The BMW Golfsport Collection.
11.03.2010 Press Release
For avid golfers, there is no wrong time of the year – maybe just the wrong latitude. But no matter where in the world BMW enthusiasts tee off, their favorite brand always comes along as a trusty companion. With the BMW Golfsport Collection, you’ll have the proper gear for any course. After all, most of the products in this line were developed and produced in collaboration with golf specialist OGIO. The result: uncompromisingly good quality and a design that offers the best of both style and function.
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Munich. For avid golfers, there is no wrong time of the year – maybe just the wrong latitude. But no matter where in the world BMW enthusiasts tee off, their favorite brand always comes along as a trusty companion. With the BMW Golfsport Collection, you’ll have the proper gear for any course. After all, most of the products in this line were developed and produced in collaboration with golf specialist OGIO. The result: uncompromisingly good quality and a design that offers the best of both style and function.
A Gentleman’s Best Friend: Golf Umbrellas.
St. Andrews, Scotland. The Old Course is considered the birthplace of golf, and everyone should play here at least once in his or her life. But it’s only the legendary course that should give you goose bumps, not the proverbial Scottish weather. Luckily, the BMW Golfsport Collection also includes umbrellas. Very fashionable (white with green contrasting stripes) and gentlemanly elegant (black with contrasting stripes in silver and white), these classy umbrellas brave any Highland shower.
The black umbrella featuring Teflon-coated polyester also comes in handy under beautiful sunny skies: With a UV protection of 50+, it provides a shady spot on the green when used as a sunshade. The umbrella is light and extremely robust thanks to the original birdiepal Windflex frame with fiberglass struts. In fact, engineers at the technical inspection authority TÜV Rheinland were unable to damage it in a wind tunnel test. It has a pin-spring system for convenient opening, a reinforced shaft, and a patented safety tip.
Both umbrellas include a protective sleeve and provide a generous coverage area thanks to a diameter of approx. 120 cm and a height of 98 cm.
Carrying Clubs with Ease and Style: The Golf Bag.
A true globetrotter was created in collaboration with OGIO as part of the BMW golf equipment: the golf bag. Made of black nylon with white and silver accent colors, the nine-inch bag provides ample storage space with many compartments for golf balls and scorecards. It also features a weatherproof, well-lined compartment for valuables. The bag’s main compartment has a soft rubberized edge to protect the clubs. Golfers will also appreciate the beverage compartment, the three-ball dispenser, as well as the anti-twist cart strap for securing the bag to the cart or buggy. Whatever the destination, the bag always flies first class if encased in the golf travel cover made of black nylon, with an inner strap for securing bags, PVC floor, inline skate wheels, and a padded shoulder strap. And for your head: the golf cap in white or black, with pre-curved sandwich peak, adjustable strap in the back, and BMW pin.
Sporty Living in the Desert – With Functional Polo Shirts.
The Majlis, Dubai. Venue for the Dubai Desert Classics. Here, golfers don’t sweat just because of the challenging course. Whenever thirst interferes with your game, the golf water bottle comes into play. Made of extremely light aluminum, it features a screw top, a carabiner, and a black neoprene sleeve for insulation. The collection’s functional polo shirts keep your body comfortable with breathable, fast-drying material that optimally wicks moisture away.
Green contrasting inserts, decorative stitching, and the black “BMW
Golfsport” lettering in the upper-left corner of the shirt ensure a stylish look – not just in the desert. When playing in temperate zones, the cotton polo shirts from the BMW Golfsport Collection should be part of your gear. Green contrasting stripes give these chic shirts a casual and sporty look. The elegant, fitted cut of the ladies’ shirts emphasizes the fashionable design.
Tasteful Presents Keep Friendships Alive: The Golf Gift Set.
Japan, Mission Hills Ozaki Course. Whether it’s a business partner or a blood brother, in Japan people commonly exchange gifts as a sign of mutual respect. The gift set from the BMW Golfsport Collection will put a smile on any golfer’s face. It contains the equipment necessary for a successful day on the course: three Titleist ProV1 golf balls, a divot tool, a ball marker, a golf towel, and ten golf tees. The set comes in high-quality BMW gift packaging. By the way, the current golf towel is also available separately and in a new design. Three-ply 100% cotton, with seared-on “BMW Golfsport” lettering and a metal hook for attaching to the golf bag. The green set made of black nylon also makes a perfect gift for a friend or for yourself. It contains a divot tool, a tee compartment with three golf tees, a pencil, a carabiner, and a scorecard compartment. The divot tool features an integrated ball marker with the BMW logo.
The Golf Cart Bag: A True BMW.
Kitzbühel, Austria. Venue for the BMW International Open 2009. Parting with your BMW isn’t easy, even if it’s just for a round of golf. So why not simply take the BMW with you on the course? The snow-white cart bag from the BMW Golfsport Collection is sure to draw appreciatory glances, particularly on the majestic greens in and around ‘Kitz.’ The cart bag, developed by the pros at OGIO in collaboration with BMW, stands out for its sporty and elegant look, clever details, and, most notably, its generous capacity. Eleven functional compartments provide ample storage space, allowing you to quickly access all your equipment. The spacious club compartment is subdivided into seven individual compartments, valuables can be safely stored in a fleece-lined pocket, and numerous fastening options ensure order by providing a place for everything from golf gloves to a golf towel. When it’s time to quench your thirst, the cart bag’s insulated beverage compartment will be a welcome feature. Rain shower? No problem: the rain hood will protect your clubs while you stay dry under the umbrella, which can be quickly and easily removed from its holder.
The golf sports bag and the golf shoe bag were also developed in collaboration with OGIO. Both are available in white or in black to match the cart bag. The main compartment of the spacious sports bag opens extra wide for convenient packing and features a practical front pocket with separate inside compartments, a ventilated shoe pocket, and accessory pockets on the exterior. A clever feature is the fleece-lined audio pocket with headphone exit port at the top to accommodate your cell phone or MP3 player. The collection’s functional shoe bag made of dirt-repellent material has many impressive and useful details: accessories or soft spikes can be stored in the breathable front zipper pocket, and the washable main compartment with fold-down divider accommodates shoes up to European size 49. The handle is reinforced with neoprene for extra carrying comfort.
The entire BMW Golfsport Collection is available at select BMW dealers and on the Internet at www.bmw-shop.com.