PressClub Global · Article.
Casting off? No Way! The BMW Yachtsport Collection
Thu Mar 11 16:45:00 CET 2010 Press Release
If ardent yachtsmen don’t want to cast off their gear, it might be because of the BMW Yachtsport Collection. The items are made of ultramodern materials, created for demanding sailing trips, and designed to make a fashion statement on shore. Whether taking part in a tough match race or enjoying leisurely island hopping, yachtsmen on all the seven seas swear by the look and quality of this remarkable yachting collection. This should come as no surprise, because the entire line was developed in collaboration with nautical outfitter Henri Lloyd, the expert in technical sailing apparel.
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Gesa Pruene
BMW Group
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Munich. If ardent yachtsmen don’t want to cast off their gear, it might be because of the BMW Yachtsport Collection. The items are made of ultramodern materials, created for demanding sailing trips, and designed to make a fashion statement on shore. Whether taking part in a tough match race or enjoying leisurely island hopping, yachtsmen on all the seven seas swear by the look and quality of this remarkable yachting collection. This should come as no surprise, because the entire line was developed in collaboration with nautical outfitter Henri Lloyd, the expert in technical sailing apparel.
Tailwind for a Dynamic Look.
The maritime stripe design in white and blue lends sportiness and harmony to the BMW Yachtsport Collection: everything matches, making any combination possible – and always eye-catching. One of the unique features is the incorporation of the international sailing language in the design. A “logo” of maritime signal flags on the clothing items represents the letters BMW. In addition, the “Match Racer” emblem signifies the challenge of the sport. In a match race, everything counts: tactics, teamwork, and the perfect equipment decide who wins the regatta. The classy badge maps the crucial course and the sailing direction.
Sportswear? Yachtsmen Say: Equipment by BMW!
From yachting jackets that brave all kinds of weather to casual shorts, the BMW Yachtsport Collection is truly impressive with its high functionality and superb workmanship. The yachting jacket, for example, features taped seams and waterproof zippers and becomes your best friend on the high seas. The hallmarks of the experts at Henri Lloyd are clearly evident in this collection: the jacket’s material is breathable and wind- and water-repellent, and the hood in signal colors ensures high visibility in an emergency. Moreover, reflective stripes attract attention when it matters, and each detail is well thought out and provides safety on board. The hood cords, for example, have no loose ends that could get caught.
Team Wear for the Entire Crew.
Sailing is a team sport. The crew is like family – and often enough, it is one indeed. The BMW Yachtsport Collection is available as perfectly coordinated team wear for ladies, men, and children so that your joint appearance on board and at the yacht club becomes a head-turner. The complementary design of the crew’s outfits is a showstopper: If the ladies’ or men’s garment for the skipper is white, the corresponding item for the lady or gentleman at the helm is dark blue – and vice versa. From casual shorts to practical fleece vests, the collection covers any occasion and weather.
Exclusive and Highly Useful Accessories.
In addition to the sporty textiles, the BMW Yachtsport Collection offers a number of practical accessories that make life onboard easier. This includes top-quality “onboard” luggage such as the waterproof duffle bag. The clever roll-up closure of this sailing bag with welded seams ensures that everything inside stays dry. The spacious seasack and drybag offer ample storage capacity, are water-repellent or waterproof, and feature the classy naval look that distinguishes this collection. On deck, the six-panel cotton cap and the sunglasses with their numerous protective functions take the wind out of the sails of any breeze. Shatterproof lenses along with pro features (100 percent UVA, UVB, and UVC protection up to 400 nm, equivalent to safety class 3) make these glasses a powerful piece of equipment. Documents, credit cards, and banknotes are hydrophobic fellows, but will safely survive the sailing trip when placed inside the wallet made of water-repellent material. It features an extra zipper in the front of the main compartment and a removable compass fob. The keyring makes a sporty statement with the indestructible materials of shipyard steel and sailing rope. Like the lanyard in the nautical rope look, it also features the lasered BMW Yachtsport logo.
The entire BMW Yachtsport Collection is available at select BMW dealers and on the Internet at www.bmw-shop.com.