PressClub Global · Article.
Martha Stewart Designs her own new BMW X3.
13.12.2010 Press Release
Martha and “The Martha Stewart Show” Crew visit BMW’s South Carolina Manufacturing Facility and the BMW Performance Center.
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Woodcliff Lake, NJ – December 13, 2010 Martha Stewart accepted BMW’s invitation to design her dream BMW X3 Sports Activity Vehicle using BMW’s “Dream It. Build It. Drive It.” program. Martha used the “Build Your Own” online tool on bmwusa.com to customize her own BMW X3.
Customization is a specialty for the new BMW X3, the vehicle has more than 70 million unique configurations. Martha Stewart designed her X3xDrive35i to have a Sparkling Bronze Metallic exterior, one of three special exterior colors that are only available for BMW X3 custom orders. Martha’s BMW X3 has a Sand Beige Nevada Leather interior and Fineline Wave Wood Interior Trim.
Recently, Martha and “The Martha Stewart Show” crew went to Spartanburg, South Carolina to watch the production of her BMW X3. Martha experienced firsthand where BMW makes all BMW X3, X5 and X6 vehicles for customers around the world and interviewed the people who make them. The last stop of the day was the BMW Performance Center where Martha tested out the Ultimate Driving Machine on BMW’s own track.
Viewers can watch Martha’s visit to BMW on Tuesday, December 14 at 10 am ET/9 c on “The Martha Stewart Show” on Hallmark Channel. During the show, Martha will get the keys to her very own BMW and viewers will be encouraged to keep watching the show to find out how to enter for a chance to win their own BMW X3.
Video of Martha Stewart’s BMW experience, as well as images of Martha are available at www.bmwusanews.com.
In 2004 BMW introduced a new concept to the market: the small, premium Sports Activity Vehicle with all-road capability and unparalleled driving dynamics. The first generation BMW X3 became a best seller and the new, second generation BMW X3 builds on the success of the original, now with significantly increased space, functionality, efficiency and driving comfort. The new BMW X3 is produced at BMW’s Spartanburg, South Carolina plant and will be on showroom floors of US BMW Centers in January 2011.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 100 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.bmwusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.