PressClub Global · Article.
Nobel Prize Laureates are chauffeured in BMW 7 Series Limousines
Thu Dec 08 15:16:00 CET 2011 Press Release
During their stay in Stockholm, the Laureates and their families are chauffeured in 12 black long-wheelbase BMW 7 Series cars by Freys Hyrverk, the limousine company which has been purveying services to the Nobel Foundation since 1901.
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Sandra Schillmoeller
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Stockholm, Sweden. Since 1901, the Nobel Prize® has been honoring men and women from all corners of the globe for outstanding achievements in physics, chemistry, medicine, literature, and for work in peace. Since 1969 an additional prize has been awarded by Sweden’s Central Bank at the ceremony in Stockholm called The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel.
At the Award Ceremony on 10th December, which takes place at the Stockholm Concert Hall, His Majesty the King of Sweden hands each Laureate a diploma and a medal. The Award Ceremony is followed by a Banquet at the Stockholm City Hall for about 1,300 people.
During their stay in Stockholm, the Laureates and their families are chauffeured in 12 black long-wheelbase BMW 7 Series cars by Freys Hyrverk, the limousine company which has been purveying services to the Nobel Foundation since 1901. The BMW 7 Series, as BMW’s flagship sedan, represents the ultimate luxury experience, bringing together powerful design, supreme comfort, innovative features and a clear commitment to sustainability.
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During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide. The profit before tax for 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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