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MINI Shooting Stars

New photos available +++ Up-and-coming stars drive MINI at the International Film Festival in Berlin +++

Cultural Issues
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Product Placement
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Sales, Marketing

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Almut Stollberg
BMW Group

Tel: +49-89-382-96543

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Up-and-coming stars drive MINI at the International Film Festival in Berlin

 

Munich / Berlin. At the Berlin International Film Festival, as part of "EFP SHOOTING STARS - Europe's best young actors", ten up-and-coming European actors will be driving past the red carpet of the Berlinale Palast in MINI vehicles that they have designed themselves. With the motto "MINI Brings Talent", the ten European Shooting Stars Adèle Haenel ("House of Tolerance"), Anna Maria Mühe ("November Child"), Antonia Campbell-Hughes ("The Other Side Of Sleep"), Hilmar Guðjónsson ("Either Way"), Isabella Ragonese ("The First Assigment"), Jakub Gierszał ("Suicide Room"), Ana Ularu ("Outbound"), Bill Skarsgård ("Simple Simon"), Max Hubacher ("The Foster Boy") and Riz Ahmed ("Four Lions") chose their favourite look. Quotes that look to the future and individual icons decorate the cars, drawing attention to the creative potential of the young actors. The young Italian actress Isabella Ragonese, for example, decided on the trend-setting quotation "Lightness, Quickness, Exactitude, Visibility, Multiplicity" from Italo Calvino for her MINI.

 

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The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles  and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

 The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

 

 

For more than four decades, the BMW Group has been consistently committed to cinema and TV within the creative and cultural landscape. Product placement is an important element here that has played an essential role in our long-term image and product communication from the very beginning. However, this commitment is not limited just to television and film productions; the BMW Group also supports the industry's teaching facilities and countless industry events – from major, top-class film festivals through to small but ambitious cinema days.

 

 

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If you have any questions, please contact:

Corporate Communications

 

Almut Stollberg, Business Communications

Telephone: +49 89 382-38770, Fax: +49 89 382-24418, almut.stollberg@bmw.de

 

 Birgit Hiller, Business Communications, Sales Germany

Telephone: +49 89 382-39169, Fax: +49 89 382-24418, birgit.hiller@bmw.de

 

Internet: www.press.bmwgroup.com

e-mail: presse@bmw.de

 

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BMW Group Streaming

AUTO CHINA 2024.

Beijing. 24/25 April 2024.

Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

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