PressClub Global · Article.
BMW Group sales reach all-time high in March
11.04.2012 Press Release
Deliveries increase by 12% to 185,728 vehicles in March +++ Best ever first quarter with 425,528 units sold +++ Record sales in first quarter for all three brands +++
Press Contact.
Linda Croissant
BMW Group
Tel: +49-89-382-35617
send an e-mail
Downloads.
This article in other PressClubs
Munich. The BMW Group sold more vehicles in March
than in any other month in its history. The company sold a total of
185.728 BMW, MINI and Rolls-Royce vehicles in the past month, not only
significantly exceeding the figure for March of last year (165,846
units / +12%) but also the previous sales high of 165,855 vehicles
recorded in June 2011. The company also achieved a new high for the
first three months: Retail volumes for the year to the end of March
increased by more than 40,000 vehicles to 425,528 units (prev. yr.
382,763 units), which represents a growth of 11.2% compared with the
first quarter of 2011.
Ian Robertson, Member of the Board of Management, Sales and
Marketing BMW: “The BMW Group achieved an all-time high in sales
last month and the best first quarter in its history. These
outstanding results are due to our attractive, young model range and
our strategy of healthy, balanced growth across the globe. We aim to
continue the momentum with additional new models this year, such as
the luxurious BMW 6 Series Gran Coupé and a model revision of
the flagship BMW 7 Series”. The company plans to grow faster
than the market as a whole in 2012 and expects to achieve new sales
volume records for its BMW, MINI and Rolls-Royce brands.
BMW: Sales reach record high in March
With sales of 153,004 vehicles (prev. yr.: 134,895 / +13.4%),
more BMW brand vehicles were sold in a single month than ever before.
Sales for the year to the end of March reached a record 356,548
vehicles (prev. yr. 321,180), an increase of 11.0% over the first
three months of last year. All models performed well in March,
including an excellent start for the new BMW 3 Series Sedan with
29,004 vehicles delivered (prev. yr. 24,331 / +19.2%). Strong gains
were achieved by the BMW 1 Series 5-door Hatch with sales climbing
+40.8% to 18,598 vehicles (prev. yr. 13,210) as well as for the BMW
X3, with a +59.4% growth in sales and 14,847 vehicles delivered (prev.
yr. 9,316). Growth in March was also driven by the brand’s
larger vehicles. Sales of the BMW X5 and X6 models continued to be
strong with 9,496 (prev. yr. 7,932 / +19.7%) and 4,261 (prev. yr.
3,971 / +7.3%) vehicles sold respectively.
Sales of the BMW 6 Series increased nearly six fold compared to
the same month last year with a total of 2,247 vehicles delivered to
customers (prev. yr. 405 / +454.8%). The current BMW 7 Series reached
a new milestone in March with a total of over 200,000 vehicles sold
since its introduction at the end of 2008. This makes it the best
performing BMW 7 Series ever, reaching around +20% higher sales than
its predecessors in the same period of time. With 6,648 vehicles
delivered in March, the flagship model achieved a 14.5% increase in
sales (prev. yr. 5,804).
MINI brand: The success story continues
A total of 32,421 MINI brand vehicles were delivered worldwide
to customers in March (prev. yr. 30,690 / +5.6%) and 68,210 (prev. yr.
60,860) vehicles were sold in the first quarter of 2012. This
represents a sales increase of 12.1% compared with the first three
months of last year and a new record in first quarter sales for the
brand. Continued strong demand for the MINI Countryman contributed to
the brand’s positive performance in the first three months. With
22,001 vehicles delivered, sales climbed +36.8% over the same period
last year (prev. yr. 16.079).
Rolls-Royce: Record sales in first quarter
Rolls-Royce continued its success with a record first quarter in
sales. For the year to the end of March, the number of Rolls-Royce
motor cars delivered climbed 6.5% to 770 (prev. yr. 723) vehicles.
Motorcycles: Best first quarter ever
BMW Motorcycles exceeded the previous year’s
figures in the first three months of the year, thus achieving the best
first quarter result in its history. Sales rose +5.5% to 24,373
vehicles (prev. yr. 23,109). A total of 12,295 BMW motorcycles were
delivered in March 2012 – an increase of 5.3% (prev. yr.
11,675). Husqvarna delivered 1,182 (prev. yr. 676 / +74.9%)
motorcycles last month to its dealer network. Year to date, deliveries
grew +36.2% to 2,642 motorcycles compared with the first three months
of 2011 (prev. yr. 1,940).
Record first quarters in the U.S. and China; strong March in Germany
The BMW Group increased retail volumes in its three
largest single markets of Germany, the U.S. and China, among others.
In Germany the company reported a +11.6% increase (30,981 / prev. yr.
27,755) for BMW Group vehicle registrations in March. A total of
66,222 vehicles have been registered year-to-date in Germany, an
increase of +2.0% over the first quarter in 2011 (prev. yr. 64,923).
Record first quarters in both the U.S. and China contributed to the
BMW Group’s outstanding first quarter sales results. In the
U.S., sales climbed +13% in March to 29,806 vehicles (prev. yr.
26,382). Year to date, 75,729 vehicles have been delivered in the
U.S., an increase of +16.6% over the previous year (64,957). BMW Group
sales in China remained high in the month under review - 30,593 (prev.
yr. 21,687 /+41.1%) vehicles were delivered. From January to the end
of March a total of 80,014 vehicles were delivered, an increase of
36.8% compared with the same period last year (prev. yr. 58,506).
BMW Group sales in/up to March 2012 at a glance
| In March 2012 | Compared to previous year | Up to/incl. March 2012 | Compared to previous year |
BMW Group Automobiles | 185,728 | +12.0% | 425,528 | +11.2% |
BMW | 153,004 | +13.4% | 356,548 | +11.0% |
MINI | 32,421 | +5.6% | 68,210 | +12.1% |
Rolls-Royce Motor Cars |
|
| 770 | +6.5% |
BMW Motorcycles | 12,295 | +5.3% | 24,373 | +5.5% |
Husqvarna Motorcycles | 1,182 | +74.9% | 2,642 | +36.2% |
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
If you have any queries, please contact:
Corporate Communications
Linda.Croissant@bmw.de, Business Communications
Telephone: +49 89 382-35617
Alexander Bilgeri, Head of Business, Finance and Sustainability Communications
Telephone: +49 89 382-24544, Fax: +49 89 382-24418
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com