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ONE WORLD. ONE R 1200 GS. The Ride of your Life.The most exciting motorcycle experience for 2013 - guaranteed.

The debut of the new R 1200 GS touring enduro sees BMW Motorrad open up a whole new chapter of the GS legend. For over 30 years, the "BMW GS" concept has stood for sheer riding pleasure and a thirst for adventure. This is particularly true for the GS motorcycles with boxer engines. The “big GS” bikes can be used to discover the most remote corners of our world – and have already provided many travellers with a trusty mount for their world tour. To mark the launch of the new R 1200 GS, the motorcycle that the fans of the legendary 2-cylinder touring enduros are already dying to see, the Bavarian brand is sending one of the new models on a very unusual world tour of five continents before the official market launch.

Sales, Marketing
·
R 1200 GS / Adventure
·
BMW Motorrad
 

Munich. The debut of the new R 1200 GS touring enduro sees BMW Motorrad open up a whole new chapter of the GS legend. For over 30 years, the

"BMW GS" concept has stood for sheer riding pleasure and a thirst for adventure. This is particularly true for the GS motorcycles with boxer engines. The “big GS” bikes can be used to discover the most remote corners of our world – and have already provided many travellers with a trusty mount for their world tour.

                     

To mark the launch of the new R 1200 GS, the motorcycle that the fans of the legendary 2-cylinder touring enduros are already dying to see, the Bavarian brand is sending one of the new models on a very unusual world tour of five continents before the official market launch.

 

The “ONE WORLD. ONE GS”-Tour will go from New Zealand, via Laos/Asia, Botswana and South Africa, New Mexico/USA and back to Europe. The new

R 1200 GS will be ridden by five of its fans for the first time.

 

A top-class jury of international VIPs, which will be announced at the EICMA motorcycle fair in Milan in November, will choose five riders from among the applications received during the application period. These people will then have the opportunity to discover the new R 1200 GS for themselves on one of the five stages of the trip, taking the memory of a unique experience back home with them.

 

Applications will be accepted from the date on the world premiere at Intermot on 2 October 2012. The closing date for entries is 30 November 2012.

 

Anyone can enter at www.bmw-motorrad.com/gs.

 

One thing is already clear: whoever the five lucky winners may be, they can expect the tour of their lives.

 

 

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The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

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