PressClub Global · Article.
Aesthetics past and future come together on Lake Como.
Mon May 27 10:04:00 CEST 2013 Press Release
Concorso d’Eleganza Villa d’Este 2013 provides an enthralling experience for thousands of fans of historic cars and motorcycles +++ Bugatti 57SC Atlantic wins the Trofeo BMW Group +++ IMZ M-35K takes the honours in the motorcycle concorso +++ Days of Elegance in the grounds of Villa Erba create an atmospheric backdrop for the world premiere of the BMW Pininfarina Gran Lusso Coupé and BMW Concept Ninety.
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Munich/Cernobbio. A glittering parade of all the competition entrants and the announcement of this year’s prize-winners brought the Concorso d’Eleganza Villa d’Este 2013 to a fitting conclusion this Sunday. Thousands of visitors had once again travelled to the shores of Lake Como for this tradition-steeped event in the grounds of Villa Erba to delight in an ultra-exclusive line-up of historical cars and motorcycles. The jury and assembled galleries crowned the “Days of Elegance” by selecting the prize-winners from the numerous high-calibre examples of historical automotive art. The jury awarded the Trofeo BMW Group for “best of show” to the Bugatti 57SC Atlantic from 1938 as well as it won the Coppa d’Oro Villa d’Este prize decided by public referendum. The Concept Cars and Prototypes class was headed by the Alfa Romeo Disco Volante by Touring.
The backdrop and atmosphere of Lake Como, coupled with the exquisite line-up of vehicles and the enthusiasm of the spectators, ensure that the Days of Elegance in Cernobbio is without parallel.
“The competition entrants and the special exhibitions at this year’s event have taken it to a quite extraordinary level,” explained Dr. Ralf Rodepeter, Director of the BMW Museum and member of the Concorso d’Eleganza Villa d’Este 2013 Selecting Committee. “We’re therefore delighted that more than 6,000 visitors came along to experience the event on the Sunday alone.”
The Concorso d’Eleganza Villa d’Este 2013 brought together 50 cars and 35 motorcycles from widely varying eras in automotive history. In addition, six concept vehicles and prototypes went on show, each representing their own distinctive perspective on forward-thinking automotive design. This link between traditional and future-focused aesthetics in vehicle construction once again defined the character of the Concorso d’Eleganza Villa d’Este as a fascinating stage for historical highlights and visions of future mobility. Away from the competition, the Concorso d’Eleganza Villa d’Este also provided the setting for the world premiere of the BMW Pininfarina Gran Lusso Coupé and the BMW Concept Ninety.
The Concorso d’Eleganza Villa d’Este was held for the first time in 1929 in Cernobbio, northern Italy. Since 1999 the event has taken place in the grounds of the Grand Hotel Villa d’Este and Villa Erba under the patronage of the BMW Group. This year the Concorso di Motociclette, launched successfully in 2011, adopted the “90 years of BMW Motorrad” anniversary as its focal point. A special exhibition at Villa Erba featured over 30 leading lights from BMW’s history of “sheer riding pleasure”, including the BMW R 32 – the company’s first motorcycle – presented in 1923. The third edition of the Concorso d’Eleganza Villa d’Este for motorcycles also reached its climax on the central stage in the grounds of Villa Erba with the presentation of the Trofeo BMW Group. The jury awarded the prize to the IMZ M-35K.
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