PressClub Global · Article.
World premiere of the BMW Concept Active Tourer Outdoor at the exhibition OutDoor 2013.
Mon Jun 24 10:00:00 CEST 2013 Press Release
Press Conference, 12 July 2013, Friedrichshafen. BMW will be entering new terrain. For the first time in the history of the company, a concept vehicle will celebrate its premiere at the OutDoor in Friedrichshafen. The second concept version of the BMW Concept Active Tourer being pre-sented this summer is aimed at meeting the special needs of an outdoor and leisure time oriented target group. The BMW Concept Active Tourer Outdoor combines comfort and dynamic design with a high level of spatial functionality and intelligent access to BMW ConnectedDrive services. We look forward to welcoming you to our press conference being held on 12 July 2013 within the framework of the OutDoor in Friedrichshafen.
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BMW Group
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Press Conference, 12 July 2013, Friedrichshafen.
Munich. BMW will be entering new terrain. For the
first time in the history of the company, a concept vehicle will
celebrate its premiere at the OutDoor in
Friedrichshafen.
The second concept version of the BMW Concept Active Tourer being presented this summer is aimed at meeting the special needs of an outdoor and leisure time oriented target group. The BMW Concept Active Tourer Outdoor combines comfort and dynamic design with a high level of spatial functionality and intelligent access to BMW ConnectedDrive services.
We look forward to welcoming you to our press conference being held
on
12 July 2013 within the framework of the OutDoor in Friedrichshafen.
BMW press conference: Always connected?
Who plans my outdoor activities – others or I myself?
What does
the future of outdoor leisure time and tour planning look
like?
Will my car become a route planner – not only on the
road?
Are outdoor adventures and experiences in nature in line
with the omnipresence of digital networking and information channels
on the one hand and the automobile on the other?
These and other issues will be discussed by:
- Stefan Glowacz, alpinist and climber
- Olaf Beck, chief editor of outdoor magazine
- David O'Hara, Head of Strategic Accounts Germany, Vodafone Global Enterprise
- Reiner Gerstner, Group Brand & Marketing Director, Salewa
- Bertram Schneck, Head of Communication Management Compact Class, BMW Group
Moderation: Markus Othmer, radio and television presenter
When: Friday, 12 July 2013 | 11:00
Where: OutDoor in Friedrichshafen | Hall B1 – stand 404