PressClub Global · Article.
Accessories that make a sustainable impression. The BMW i Collection.
19.09.2013 Press Release
Take a look at what we refer to as the i-edition of the new BMW Lifestyle Collection: the BMW i Collection. Its accessories, which will be launched in October 2013, are characterized by clear design and the responsible handling of resources. The BMW i Collection is inspired by the ideas behind the BMW i-concept. If it applies to the vehicles, then it goes for the lifestyle products too – Solar Charger, Urban Mega Shopper or Laptop Bag: all of them are visionary and ecofriendly, urban and premium, everyday and elegant.
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Munich. Take a look at what we refer to as the i-edition of the new BMW Lifestyle Collection: the BMW i Collection. Its accessories, which will be launched in October 2013, are characterized by clear design and the responsible handling of resources. The BMW i Collection is inspired by the ideas behind the BMW i-concept. If it applies to the vehicles, then it goes for the lifestyle products too – Solar Charger, Urban Mega Shopper or Laptop Bag: all of them are visionary and ecofriendly, urban and premium, everyday and elegant.
Materials: sustainable & modern.
Leather tanned using olive leaves and a felt-look fabric made
from recycled PET – those are the exciting materials from which the
BMW i Urban Mega Shopper is made. This bag has blue
chord handles – also made from recycled PET – and it bears the
signature of BMW i. The Shopper’s spacious main compartment can
accommodate a matching BMW i Laptop Bag, whose strong
sleeve protects your computer on the move. In one of the Shopper’s
secondary compartments you can stash your BMW i Ballpoint
Pen, a writing implement which the BMW i Collection’s
developers made ecofriendly, just like the BMW i
Notebook. The latter has a two-tone cover made from recycled
felt-look fabric, which can be changed easily using its inner loops.
Use it: daily, everywhere.
The BMW i Solar Charger lets you charge, store
and dispense energy. This upmarket solar device in a BMW i logo design
may be very compact, but it has a big charging surface and harbors an
integrated rechargeable battery. It comes with a charging cable that
has a range of different slot-on connectors, allowing you to charge
mobile devices and MP3 players without burdening resources. If you
need faster charging from time to time, then a USB port lets you
supply the unit’s battery with power without a light source – from a
laptop for example.
The BMW i USB Stick helps
you transfer data on the move and holds 16 gigabytes inside its matt,
aluminum-look body, which features an “electric-blue” BMW i logo.
Thanks to its integrated ring it can be attached securely to the
BMW i Lanyard so that it’s always at hand. The
Lanyard consists of a blue chord made from recycled PET and a
plant-tanned leather label. But if you prefer not to carry your keys
on a lanyard, then BMW i Edition offers you a BMW i Keyfob instead.
The BMW i Collection is available at selected retailers and online at www.bmw-shop.de from October 2013 onwards. Prices range from €99 (Shopper), to €39 (Solar Charger), to €15 (Ballpoint Pen, Lanyard).