PressClub Global · Article.
MINI at Auto China Beijing 2014.
20.04.2014 Press Kit
British premium brand MINI presents its latest range at Auto China 2014 in Beijing - the most diverse and attractive program of MINI models to date. The world premiere of the new MINI Paceman will be one of the highlights awaiting visitors to the international motor show, which takes place in the Chinese capital from April 23rd to 29th, 2014.
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British premium brand MINI presents its latest range at Auto China
2014 in Beijing - the most diverse and attractive program of MINI
models to date. The world premiere of the new MINI Paceman will be one
of the highlights awaiting visitors to the international motor show,
which takes place in the Chinese capital from April 23rd to 29th,
2014. The first Sports Activity Coupé in the premium compact segment
benefits from a selective model revision package that lends even
greater emphasis to its extrovert style, versatile athletic character
and high-end functionality.
The new MINI Countryman likewise sees its Asian premiere at Auto China 2014 featuring a range of detailed refinements. The new MINI heads up the remainder of the model family at the Beijing motor show. The latest generation of the original in the small car premium segment combines a design characterised by evolutionary advancements with extended exterior space, new 3 and 4-cylinder engines featuring MINI TwinPower Turbo Technology and innovative driver assistance systems for increased driving fun, comfort and safety.
As an individualist within its segment and an exceptional phenomenon on Chinese roads, the MINI Paceman is raising eyebrows on the Chinese automotive market among target groups geared to both fashion and quality. Powerful proportions, flowing lines in typical coupé-style and a lounge-like interior with four individual seats convey an elegant, athletic style that is even further highlighted with the model revision. The new MINI Paceman features a large number of optimised details that also enhance the car's unmistakable visual appeal and acoustic comfort as well as the premium character of its interior.
Distinctive visual accents include the newly designed, weight-optimised light alloy wheels, a modified and model-specific radiator grille design for the MINI John Cooper Works Paceman, new exterior paint finishes and the optionally available Piano Black exterior line. The new MINI Paceman can also be optionally equipped with LED fog lights including daylight driving light and parking light in LED technology. Dark dials for engine speed and road speed display as well as chrome applications for the ventilation controls underline the sporty, elegant interior style of the compact Sports Activity Coupé.
The British brand continues its successful advance into a new vehicle segment with both the new MINI Paceman and the new MINI Countryman, likewise on display in Beijing. The ALL4 all-wheel drive system specially developed for MINI is optionally available for both models. Meanwhile, permanent all-wheel drive is standard in the top sports models MINI John Cooper Works Paceman and MINI John Cooper Works Countryman, The new MINI Countryman is now more attractive, too, with precise modifications to the exterior and interior. In addition to the refinements also featured in the new MINI Paceman and in conjunction with the ALL4 all-wheel drive system, the MINI Countryman gains an underride guard at the front and rear that is also optionally available for front-wheel drive models. In this way, the first MINI with four doors, a large tailgate and room for five passengers underscores its character as a powerfully expressive all-rounder, combining versatility and functionality with hallmark MINI style, outstanding driving fun, exemplary safety and uncompromising quality.
On the Chinese automotive market, too, constant growth in the brand's popularity is accompanied by a continuously expanding model range. Over and above the MINI Paceman and the MINI Countryman, the model program features five additional models. These range from the latest MINI generation featuring the classic body variant to the MINI Clubman with extended interior space for rear passengers and luggage, the sporty and puristically designed 2-seater MINI Coupé and also the MINI Convertible and MINI Roadster, both of which offer open-top driving fun on four or two seats.
The international motor show Auto China is one of Asia's leading automobile trade fairs. Now in its 13th year, it acts as an important forum for both domestic and international companies in the sector to present their products and technologies. Automobile manufacturers from all over the world exhibit their latest models, concept studies and innovations at the China International Exhibition Center. In 2014, too, Auto China offers a comprehensive overview of the latest products in the field of accessories as well as tool and production technology. Auto China has been held every two years since 1990, attracting continuously growing interest over the years. In 2012 the event organisers already registered some 800,000 visitors.