PressClub Global · Article.
New BMW Electrical Scooter’s launch in Barcelona closed with seminars about future challenges of Urban Mobility.
Thu May 08 16:40:00 CEST 2014 Press Release
BMW Group closed the launch of the new BMW Scooter C Evolution with seminars about future challenges of Urban Mobility.
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Renate Heim
BMW Group
Tel: +49-89-382-21615
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Barcelona. Since last April 24th until today,
Barcelona has been the setting of the International launch of BMW’s
first completely electrical scooter, the BMW C Evolution. With this
innovative initiative as backdrop, this morning a meeting took place
that gathered experts from different parts of the world for an
in-depth discussion about the challenges of sustainable mobility in
the cities. The event was attended by Xavier Trias, Mayor of the city,
and Antoni Maria Grau i Costa, General Director of Industry of the
Autonomous Catalan Government.
The BMW C Evolution has been created following BMW’s sustainable
strategy, in a quest for zero-emissions without forgetting riding
pleasure. The scooter offers an innovative design, a range of
100-kilometres range, 47.5hp maximum power and four riding modes.
“The BMW C Evolution is BMW Motorrad’s answer to the mobility of
the future. The economical environmental and social changes require
new solutions and with this project, BMW Group takes a step ahead in
its strategy of not being a company that just produces vehicles, but a
company that offers mobility in a wider scope”, stated Guenther
Seemann, CEO of BMW Group Spain and Portugal, during his welcome speech.
Antoni María Grau, General Director of Industry of the Catalan
Government, explained: “The Autonomous Government included sustainable
mobility in its strategic agenda, to help creating better conditions
that allow Catalunya to become a trailblazer region in this field”.
Grau highlighted that the region “has a long tradition in the
motorcycle industry, being a reference in the South of Europe”. He
also stated that “it is an honour for Catalunya to be the setting of
the new electrical scooter’s international launch, created by such a
prominent company as BMW Group”.
The Mayor of Barcelona, Xavier Trias, emphasized that "the
launch of the first 100% electrical scooter by BMW in Barcelona is a
great opportunity to show the world the innovative personality of the
city and its will to promote electrical mobility". The Mayor
stated that "bikes are a central element in our city’s mobility
and we offer all kinds of facilities and charging points to encourage
the use of electrical vehicles "
The mobility of the future
Electrical mobility offers many challenges, but also
many opportunities for all: manufacturers, cities and administrations.
That was what was discussed in Barcelona, a pioneering city in
innovation and electrical mobility, during the meetings organized by
BMW Group.
Julian Weber, responsible for Innovation and E-Mobility
Projects, offered the technical point of view, explaining the main
features of the BMW i3, BMW’s electrical vehicle. First, the
Live-Drive system: two overlapping and separate modules housing the
powertrain system of the car and the passenger cell; and the use of
carbon fibre, a lighter material as resistant as steel, used for the
first time in production vehicles.
Carl-Friedrich Eckhardt, BMW’s Mobility Services Manager,
presented his point of view about how modern cities can benefit from
this new intermodal and sustainable form of mobility.
Infrastructures as a prerequisite for E-Mobility success, was
the seminar presented by Diego Martínez. Responsible for BMWi at BMW
Group Spain, where he explained the necessity to adapt cities to new
mobility and how manufacturers and administrations need to work
together to achieve it.
For any queries please contact:
Pilar Garcia, Communications BMW
Spain
Telephone: +34-91-3350-568, Fax:
+34-91-3350-691
Internet: www.press.bmw.es
E-mail: pilar.garcia@bmw.es
Renate Heim, Communications BMW Motorrad (Central)
Telephone:
+49 89 382-21615, Fax: +49 89 382-23927
Internet: www.press.bmw.de
E-mail: renate.heim@bmw.de