PressClub Global · Article.
MINI presents its new collection for 2014/16. Hitting the city in style with everyday urban wear.
Wed Oct 01 17:51:00 CEST 2014 Press Release
MINI is synonymous with urban lifestyle, and with its new collection for 2014/16 the brand continues to be the perfect partner for everyday life in the city. The collection was born out of MINI’s urban, urbane nature and takes its inspiration from the very place where trends emerge: the street.
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Munich. MINI is synonymous with urban lifestyle, and with its new
collection for 2014/16 the brand continues to be the perfect partner
for everyday life in the city. The collection was born out of MINI’s
urban, urbane nature and takes its inspiration from the very place
where trends emerge: the street.
From 15 October, around 50 new
products will be available, completing a range of products that
comprises over 100 lifestyle accessories and items of clothing. In
parkas, bags and bicycles, the design language is always typically
MINI. The brand’s British heritage is expressed through stylistic
motifs such as the Union Jack and racing stripes, and even the new
MINI three-door model find themselves immortalised in details on
certain items. The new collection will be available from selected MINI
stores and online at www.MINI-shop.com. To make sure MINI fans are
well prepared for the coming season, our first look at the new
collection focuses on the weatherproof highlights.
Dress code: Casual coolness by MINI.
The biker jacket is a
timeless cult object that optimises masculine style and rebellion,
thanks to iconic figures like James Dean and Marlon Brando. The new
Men’s Racing Jacket is MINI’s own interpretation of a classic. The
hard-wearing jacket combines high-tech fabric with faux leather and
features a stand-up collar. The colour is a powerful sapphire blue
with white bonnet stripes on the sleeves. The environmentally friendly
Union Jack printed lining is made from recycled PET, while orange
lining is revealed under the cuff zips.
The Ladies’ and the Men’s MINI Jacket Yours are dependable
companions in wind and rain. The coated outer fabric is
water-repellent, windproof and breathable thanks to the integrated
eyelets. The male model stands out with its modern field jacket
design, while the female variant is a tailored short jacket that keeps
the neck of the wearer comfortably warm thanks to the ribbed collar
insert. The inside lining of both models features a print of the new
MINI, and racing stripes in contrasting colours stretch from the hood
down the back of the jackets. A two-way zip allows the wearer to sit
comfortably behind the wheel of a car, while the drawstring waist
provides an adjustable fit.
The Ladies’ MINI Parka is durable and is one of the collection’s
perennial favourites. This feminine hooded coat is characterised by
its light weight, water-repellent function and comfortable fit. The
grey hood lining is made from jersey and stands in contrast to the
black outer material of the parka.
As well as weatherproof jackets, the MINI collection includes
several sweatshirts and T-shirts for both men and women. The brand
focuses on a high degree of comfort and soft materials. Highlights of
the collection include the Men’s T-Shirt Speed Up, which features a
print of the new mini on the front, and the fitted V-neck Ladies’
T-Shirt Yours, which displays 3D graphics of a MINI assembly kit.
The new product range also includes a number of accessories,
such as the MINI Umbrella Fashion – the perfect companion on a rainy
day. The umbrella opens and collapses at the touch of a button, and
the Teflon® coating and Fibertec® ribs are perfect for braving stormy
weather. A special feature is the handle, which is in the design of
the new MINI gear knob.
The MINI Duffle Bag is one of the collection’s classic pieces.
This roomy, retro-style bag injects even more colour into autumn and
is now also available in vibrant yellow and cordovan – a rich,
burgundy. Standard features include a removable shoulder strap, red
lining, and a separate zipper compartment. The bag is also available
in six other colours to suit every taste.
Printable images can be found on the BMW Group Press Club page
at www.press.bmwgroup.com.
The MINI Lifestyle Collection
The MINI brand offers an extensive portfolio of products in the
areas of lifestyle accessories and clothing. Products range from
fashion and accessories to toys, bags, luggage and even bicycles. The
MINI Lifestyle Collection comprises over 100 products, all meeting
MINI’s very high standards in terms of quality, performance and design.
MINI products interpret current trends while also incorporating
the brand’s own design tradition. Stylistic motifs such as the Union
Jack, chequered flags and racing stripes evoke the brand’s venerable
history and its close ties to Great Britain.
The MINI Lifestyle Collection is available from selected MINI
stores and online at www.MINI-shop.com.