PressClub Global · Article.
Racing flair for the latest generation: the new MINI and John Cooper Works Tuning at Essen Motor Show 2014.
Thu Nov 13 23:55:00 CET 2014 Press Release
The international motor show is the venue for the German premiere of the new John Cooper Works Tuning products and the design line John Cooper Works Pro – individually tailored retrofit components pave the way to extreme driving fun in the new MINI.
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Munich. The latest generation of MINI provides the
experience of hallmark driving fun in a whole new dimension with even
greater diversity. For racing fans who want to further enhance and
highlight the agile handling typical of both the new MINI 3 door and
the new MINI 5 door, there are now John Cooper Works Tuning product
and accessory options from the John Cooper Works Pro design line that
have been specially created for these two models. The new individually
tailored retrofit components in the areas of drivetrain, aerodynamics
and interior will see their world premiere at the 2014 Essen Motor
Show. At the international tuning exhibition from November 29th to
December 7th 2014 at the Grugapark trade fair centre, MINI also
presents the design line Vivid Green, which adds a vibrant dash of
colour to allow selective customisation of the new original in the
small car premium segment.
Europe's biggest motor show for tuning, motor racing and
customisation is the ideal stage on which to showcase the latest
additions to the program of MINI Original Accessories. The focus of
the presentation in Hall 3.0 at Messe Essen will be on new products
perfectly tailored to the latest generation of MINI. They will be
displayed in highly effective style at a MINI stand bearing the
hallmark brand design. A MINI 3 door fitted with extensive MINI John
Cooper Works Tuning and John Cooper Works Pro accessories will embody
the racing flair of the brand. Meanwhile a second MINI 3 door will
exemplify the design line Vivid Green, demonstrating the appeal of the
new accessory product series comprising items that are precisely
matched in style and colouring for the first time.
World premiere: John Cooper Works Tuning for the new MINI.
The John Cooper Works logo also serves as a clear signal to
indicate motor racing passion in the new MINI. The tuning products
bearing the name of the brand and integrated under the MINI umbrella
allow a precisely measured increase in performance properties and a
particularly intense racing sensation. They are exactly matched with
the character of the new MINI and their qualities are based on decades
of motor racing experience as well as the tradition-steeped
association with the MINI brand. The legendary sports car designer
John Cooper originally gave the classic Mini that extra dose of
driving fun on the road as well as helping it achieve spectacular
feats on the race track.
The MINI Cooper S 3 door presented at the 2014 Essen Motor Show
is fitted with a John Cooper Works Tuning Kit to enhance engine
output, including a controllable flap for the exhaust silencer. This
ensures the heightened temperament of the new MINI Cooper S is
conveyed acoustically, too. The John Cooper Works streamlining program
is supplemented with tailpipe covers and a John Cooper Works air inlet
cover in carbon as well as 18-inch John Cooper Works light alloy
wheels in cross spoke design in the colour Jet Black.
Unmistakably athletic: the John Cooper Works Pro design line.
The accessory products of the new John Cooper Works Pro design
line are the perfect way to express sporting potential in visual
terms. The automobile on display in Essen has a particularly authentic
look due to the harmoniously coordinated retrofit options featured in
both the exterior and interior. The John Cooper Works Pro rear spoiler
and the John Cooper Works Pro rear diffuser with lateral splitters and
fins help enhance the car's aerodynamic properties. Its defiant,
athletic appearance is rounded off by other exterior accessory
products from the John Cooper Works Pro design line, including the
exterior mirror caps, the side turn indicator surrounds known as side
scuttles, the Black Line decorative rings for headlamps and rear
lights, the roof flag and the side decor set with flag motif and the
start number 37 - famous from the World Rally Championship.
A racing atmosphere is generated in the cockpit by means of the
John Cooper Works Pro entry sills with LED lighting, the John Cooper
Works Pro floor mats and the John Cooper Works Pro sunblind for the
rear side windows and rear window. The John Cooper Works Pro design
line program also includes a key cap and a key ring.
Fresh accents in matching style: the design line Vivid Green.
The British premium brand once again sets standards for
authentic car customisation with the introduction of the new MINI
design lines in the accessory program. This colour and design concept
is unique to the automobile sector as it runs across a whole range of
products and allows customers to create a harmoniously coordinated
overall look for both the exterior and interior of their car. At the
Essen Motor Show, the appeal of this novel range - winner of the 2014
iF product design award - will be demonstrated in the form of a MINI 3
door fitted with products drawn from the Vivid Green design line.
The latter gives accessory products a fresh, youthful look with
striking dashes of rich green against a black background. The
combination on show in Essen includes a roof graphic and side stripes,
the turn indicator surrounds known as side scuttles and exterior
mirror caps - all in the matching style of the Vivid Green design
line. Inside the car, the harmonious overall appearance is rounded off
with illuminated entry sills, an interior mirror cap, textile floor
mats, sunblind elements for the rear side windows and rear window and
a universal protective cover in the same style. The selection of
accessory products in the Vivid Green design line also includes the
MINI Junior Seat - available in three different versions to adapt to
the height of the child being carried - all-weather floor mats, a key
cap and a key ring.
In these two automobiles and in additional product presentations
and multimedia displays, MINI is also showcasing numerous other new
products from the MINI Original Accessories program at the 2014 Essen
Motor Show. For example, there is a larger-than-ever selection of
light alloy rims, exterior mirror caps and roof graphics. Additional
headlamps are a classic item now also available for the new MINI. Such
features as the Travel & Comfort System as well as model-specific
holders and adapters for smartphones and music players ensure
optimised functionality, secure communication and enhanced
infotainment and will likewise be on display at the Essen Motor Show.
A MINI Accessories and Lifestyle Shop will be integrated in the
exhibition space and there will also be a presentation of the MINI
Friendship Service program. MINI Friendship Service enables
long-lasting driving fun based on attractive all-inclusive price
offers for maintenance work and the replacement of wear-and-tear parts
in automobiles over four years old, offering professional care and
attention at especially favourable terms and conditions.