PressClub Global · Article.
Press Kit: The 2014/2015 BMW Wintersport commitment.
Thu Nov 13 16:14:00 CET 2014 Press Kit
BMW intensifies partnerships in biathlon, luge, bobsleigh and skeleton.
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Nicole Stempinsky
BMW Group
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Author.
Nicole Stempinsky
BMW Group
Munich. The BMW Welt was the scene of the launch of the new BMW Wintersport season. A press conference was held to announce the even stronger BMW Wintersport commitment, which features numerous new and extended partnerships.
The ever-popular sport of biathlon will be given a new look with title sponsor BMW: as of this season, the crystal balls awarded to the best biathletes in the world will be won at the BMW IBU Biathlon World Cup. The technological partnership with the German Bobsleigh, Luge, and Skeleton Federation (BSD) has been running for several years already and has proven to be a real success story – and one which is set to continue this winter. New to the commitment is the partnership with the International Bobsleigh and Skeleton Federation (FIBT), the highlight of which will be the 2015 BMW FIBT Bob & Skeleton World Championship in Winterberg. As Official Partner of the International Luge Federation FIL, BMW is also taking its commitment to luge to a new level.
You can find details of the partnerships in the press kit for BMW’s commitment to winter sport in 2014/15.
- BMW to be Title Sponsor of BMW IBU World Cup Biathlon.
- BMW will be the main sponsor of the FIBT Bob & Skeleton World Cup.
- On a virtual bobsleigh ride with BMW through the track.
- BMW to support the International Luge Federation FIL as Official Partner and Main Sponsor of the FIL World Cup.