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BMW Group expands its US premium car sharing service ReachNow to Brooklyn, New York and launches four new mobility services as a pilot

After Seattle and Portland, third US city launched this year +++ Additional add-on mobility services offer customers more individualisation with mobility tailored to their needs +++

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Christina Hepe
BMW Group

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Christina Hepe
BMW Group

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  • After Seattle and Portland, third US city launched this year
  • Additional add-on mobility services offer customers more individualisation with mobility tailored to their needs

Munich/Seattle. The BMW Group’s premium car sharing service ReachNow is further expanding its on-demand mobility offer by adding Brooklyn, New York to its operations. With four new add-on mobility services ReachNow will trial a new dimension of customized travel, which will offer customers mobility tailored to their individual needs.


Beginning this year, ReachNow will pilot services, such as enabling customers not only to order a BMW vehicle but also a respective driver. ReachNow will trial the delivery of a specific vehicle at a preferred time and location for a rental period of up to five days. MINI owners, who enjoy the idea of making their car work for them in times they don’t use it, can partially recoup the cost of car ownership by renting their vehicle via ReachNow. In its fourth pilot, ReachNow offers a new residential service, which will allow station-based car sharing with exclusive use of an onsite fleet, resulting in an unparalleled level of convenience.


“The BMW Group is celebrating its Centenary this year. I am certain that we will see more change within our industry in the next ten to fifteen years than we saw in the last one hundred years together. We look forward to capitalising on this exciting transformation and the expansion of ReachNow is a great example of how we are helping shape a sustainable urban future. More than ever we are focussing on our customer’s needs by offering individual, premium on-demand mobility, exactly tailored to their demands,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce and Aftersales. “The launch of ReachNow’s pilot programmes for four new mobility services demonstrates how we are putting our corporate Strategy Number ONE > NEXT into action in our daily business,” he added.


The four new mobility services will be offered in a single ReachNow app - a first for the industry - which will provide a far greater versatility to its members. The four mobility services that will launch as pilots in the following select cities over the next month include:


Ride: ReachNow members seeking an on-demand service can order a driver as well as schedule individual and recurring rides in a ReachNow BMW vehicle. ReachNow’s Ride on-demand service will begin as a pilot in Seattle on December 8, 2016. As the initial test phase continues, ReachNow will expand the Ride service with additional features, including the ability to personalize the vehicle, with temperature and music preferences as well as a “quiet mode” for members who wish to have a more restful experience. The ReachNow Ride scheduling feature will be available in early 2017. Members can request to join the pilot program by emailing


Fleet Solutions: ReachNow’s Fleet Solutions will offer residential members an unparalleled level of convenience with exclusive use of a full fleet of premium and sustainable BMW i3 electric vehicles and 3 Series that remain onsite at select apartment buildings or complexes. The ReachNow’s residential service will begin in New York City at The Solaire, a LEED® Gold Certified building, on December 8, 2016.


Reserve: ReachNow members who want to use the vehicles for longer trips – lasting 2-5 days – can select a vehicle via the ReachNow app and see the price caps automatically applied. To make longer term usage even more convenient, ReachNow will enable members to request a specific vehicle to be delivered at their preferred time and location. ReachNow Reserve service will begin in Seattle in early 2017. Members can request to join the pilot program by emailing


Share: MINI owners who enjoy the idea of making their car work for them in times they don’t use it, can partially recoup the cost of car ownership by renting their vehicle via ReachNow. MINI owners who bought a model year 2016 or 2017 MINI are invited to join the ReachNow Share pilot programme. Vehicles can be rented for a minimum of two days. The ReachNow Share service will begin in Seattle on December 15, 2016.


Brooklyn/New York becomes ReachNow’s third North American city and marks the expansion of ReachNow beyond the west coast of the United States. Brooklyn was selected as first east coast market due to its vibrant culture, residents’ environmentally-conscious values and robust public transportation system. ReachNow will serve here as an extension to New York City’s subways and buses, offering additional flexibility to meet residents’ every need.


How ReachNow works

ReachNow, the BMW Group’s free-floating premium car sharing service, is already operating in Seattle/Washington and Portland/Oregon and has more than 32,000 members. So far they have travelled over 1.1 million miles in ReachNow vehicles. ReachNow is designed to provide drivers with an experience that is as convenient as owning a car. The user experience is premium and affordable, with fast mobile registration and an almost instant approval process – often in two minutes or less – a first for any car sharing service. The current fleet of vehicles in Brooklyn includes the BMW 3 Series and the MINI Clubman. There are nearly 800 vehicles in Seattle and Portland, including the electric BMW i3, BMW 3 series, MINI Cooper and MINI Clubman, with plans for fleet expansion. Membership gives drivers access to any available vehicle in any fleet.


ReachNow members can locate and book the closest available car in the ReachNow app or find a ReachNow car on the street. Members can return the car to any legal parking space on the street.


ReachNow free-floating car sharing vehicles are typically charged at a standard rate of $0.49 (cents) for each minute the vehicle is used, and $0.30 (cents) per minute while parked, with a one-time lifetime registration fee of $39. All prices are inclusive of insurance, fuel plus taxes and fees. ReachNow automatically caps pricing at multiple different tiers and recently added additional price caps for longer trips lasting 2-5 days. ReachNow is available via the App Store and on Google Play.


For questions please contact:


Christina Hepe, Business and Finance Communications

Telephone: +49 89 382-38770, e-mail:


Glenn Schmidt, Head of Business and Finance Communications

Telephone: +49 89 382-24544, e-mail:






About ReachNow

ReachNow is the latest in mobility services from the BMW Group. In addition to providing traditional free-floating car sharing, the service will also offer a chauffeur-driven “ride hailing” service, vehicle delivery valet service, short and long term rentals, and peer-to-peer car sharing to members in North America. From its Seattle, WA headquarters, ReachNow now serves Seattle, Portland, OR and Brooklyn, NY, with additional North American cities opening in 2017. Anyone can register for ReachNow by downloading the free ReachNow app for iPhone from the App Store and for Android on Google Play. More information can be found at


The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.


In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.





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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at

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