PressClub Global · Article.
BMW Motorrad and LEGO® Technic present the Hover Ride Design Concept. BMW Junior Company creates futuristic LEGO Technic model as a life-size reproduction.
Thu Feb 16 11:30:00 CET 2017 Press Release
The LEGO Technic BMW R 1200 GS Adventure is not just a fun model kit consisting of 603 parts, it is also the result of the successful and creative collaboration between BMW Motorrad and LEGO Technic. So the parts of the LEGO Technic BMW R 1200 GS Adventure can also be used to build the Hover Ride Design Concept. Furthermore, the BMW Junior Company turned the Hover Ride included in the set into an elaborately produced full-size replica.
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Munich. The LEGO Technic BMW R 1200 GS Adventure is not just a fun model kit consisting of 603 parts, it is also the result of the successful and creative collaboration between BMW Motorrad and LEGO Technic. The idea of developing a detailed LEGO Technic reproduction of the best-selling model BMW R 1200 GS Adventure quickly grew into something more. The design teams of the two companies decided to join forces to create an alternative model as is commonly provided with LEGO Technic 2-in-1 kits. So the parts of the LEGO Technic BMW R 1200 GS Adventure can also be used to build the Hover Ride Design Concept. Furthermore, the BMW Junior Company – an innovative BMW Group training unit – turned the Hover Ride included in the set into an elaborately produced full-size replica.
Model-making fun with accurate details.
The BMW R 1200 GS Adventure has been available as a detailed replica LEGO Technic model since 1 January 2017. The LEGO Technic BMW R 1200 GS Adventure reproduces the shapes and mechanisms of the full-size original as faithfully as possible. Connoisseurs are delighted by the authentic BMW Telelever front-wheel suspension, the universal shaft drive and the moving BMW Motorrad 2-cylinder boxer engine, all of which are set in motion as soon as the motorcycle is moved. With its wealth of details, it is not only a realistic reproduction but also an appealing model-making challenge with its 603 pieces.
The BMW R 1200 GS Adventure is the first LEGO Technic model to be created in cooperation with a motorcycle manufacturer. “BMW Motorrad approached LEGO Group with the idea of a collaboration because the two companies have much in common: they both successfully combine innovation and tradition in their brands and products, providing unforgettable experiences for young and old alike all over the world,” says Heiner Faust, Head of Sales and Marketing BMW Motorrad.
The Hover Ride Design Concept.
The two design teams also drew on their inventive flair to create the LEGO Technic Hover Ride, the alternative model included in the kit. This model is a futuristic concept – full of emotion and creative energy though not laying claim to technological plausibility. “It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom,” says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
Sophisticated model-making with the BMW Junior Company Munich.
The Hover Ride Design Concept came about as a result of the involvement of the BMW Junior Company Munich, an innovative training unit in which BMW trainees from diverse departments have the opportunity to work together in projects entrepreneurially. BMW trainees in the second to fourth year of their course used the serial-production parts of the BMW R 1200 GS Adventure to build a life-size model of the LEGO Technic Hover Ride. Numerous components – such as the front-wheel rim modified to form a propeller – were specially made for the project, demonstrating the youngsters’ skilled craftsmanship. “It was incredibly inspiring to see colleagues from different disciplines working with our trainees. Everyone involved in this project learned an awful lot,” says Markus Kollmannsperger, trainer for technical model-making.
The full-size model of the Hover Ride Design Concept will be presented for the first time at LEGO World in Copenhagen on 16.2.2017. It will then travel via Denmark to various sites such as the BMW Group Research and Innovation Center Munich and BMW Welt.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and 137,000 motorcycles worldwide. The profit before tax for the financial year was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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