PressClub Global · Article.
A look back into the future: The classic Mini Electric.
27.03.2018 Press Release
At the New York International Auto Show 2018, MINI presents a special car: An all-electric version of the classic Mini.
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Andreas Lampka
BMW Group
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Author.
Andreas Lampka
BMW Group
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Munich / New York. With the world premiere of an
extraordinary car at the New York International Auto Show (March 30 to
April 8, 2018), the British car manufacturer MINI once again
demonstrates its appetite for purely electric driving with a new take
on an icon.
The classic Mini Electric combines the historic look of the
world’s favorite small car with groundbreaking drive technology for
tomorrow's urban mobility. With this unique vehicle, MINI sends out a
clear signal demonstrating its commitment to retaining the brand’s
unmistakable character whilst embracing innovative zero local emission technology.
The classic Mini Electric is the result of an imaginary journey
through time, where the story of classic model is extended by a
consecutive chapter. The original from the second half of the 20th
century becomes a sympathetic ambassador for environmental awareness
and a form of sustainable mobility whose future has just begun.
The urban electro mobility landscape will soon benefit from the
arrival of a brand new model, packed with charisma, individual style
and driving fun. The MINI Electric Concept was announced at the 2017
Frankfurt Motor Show, and paves the way for the brand’s first
all-electric vehicle which will be unveiled in 2019 - just in time for
the 60th anniversary of the classic Mini. The fully electric
production vehicle is currently in development, based on the MINI 3
Door, and will be produced for the first time at MINI Plant Oxford
next year.
MINI is once again assuming a pioneering role for sustainable
mobility within the BMW Group. In 2008, the brand presented the MINI E
– based on the predecessor model of the current MINI 3 Door, about 600
examples were produced and used in a field trial under everyday
conditions. This trail played a central role in paving the way for the
development of the BMW i3, which has enjoyed worldwide success since
2013 (combined power consumption: 13.6 - 13.1 kWh / 100 km, combined
CO2 emissions: 0 g / km).
On the way to a new era in electro mobility, MINI has already
taken another step forward. In the MINI Cooper SE Countryman ALL4
Plug-In Hybrid model (fuel consumption combined: 2.3 - 2.1 l / 100 km,
combined power consumption: 14.0 - 13.2 kWh / 100 km combined with CO2
emissions from fuel: 52 - 49 g / km), the combination of an internal
combustion engine with an electric drive provides a system output of
165 kW / 224 hp and an intelligent hybrid-specific all-wheel drive
system. The capable five-door model in the premium compact segment
guarantees driving pleasure on any terrain. The vehicles draws its
power from both engines for powerful acceleration, whilst retaining
the ability to drive at up to 125 km / h in purely electric mode. With
these qualities, the MINI Cooper S E Countryman ALL4 makes a
significant contribution to the global market success of the BMW
Group's electrified vehicle fleet.
By contrast, the classic Mini Electric presented in New York
will remain unique. A late and carefully restored example of the
classic Mini Cooper serves as the basis for this special vehicle. The
exterior red paint is complemented by a contrast white roof and
characteristic bonnet strip, with the yellow MINI Electric logo in the
brand emblem and on the wheel hubs. The electric classic remains true
to the brand, both in terms of its visual appearance and driving
characteristics. The spontaneous power of its electric motor provides
a new dimension to the unmistakable go-kart feeling that helped propel
the British small car in its original form to worldwide popularity.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and
assembly facilities in 14 countries; the company has a global sales
network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles
and more than 164,000 motorcycles worldwide. The profit before tax in
the financial year 2016 was approximately € 9.67 billion on revenues
amounting to € 94.16 billion. As of 31 December 2016, the BMW Group
had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action.
The company has therefore established ecological and social
sustainability throughout the value chain, comprehensive product
responsibility and a clear commitment to conserving resources as an
integral part of its strategy.
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