Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW Group extends mobility service offer in China by launching a Ride-Hailing business based in Chengdu

First foreign company in China to obtain a Ride-Hailing license +++ Ride-Hailing to complement existing Car-Sharing business +++

Technology
·
Mobility of the future
 

Press Contact.

Christina Hepe
BMW Group

Tel: +49-89-382-38770

send an e-mail

Author.

Christina Hepe
BMW Group

This article in other PressClubs

Munich. Today, the BMW Group announced the launch of its Ride-Hailing service in Chengdu, the capital city of the Chinese province Sichuan as part of its premium mobility brand ReachNow. The BMW Group is the first foreign company in China to obtain a license to operate a Ride-Hailing service. By adding an additional premium mobility option to its existing Car-Sharing business in China, the company seeks to further expand its mobility services offering.

 

“We are excited to offer our new premium Ride-Hailing service in Chengdu, one of the largest Ride-Hailing hubs in the world embracing mobility solutions for a sustainable urban future” said Peter Schwarzenbauer, member of the Board of Management of BMW AG, responsible for MINI, Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business Innovation BMW Group. “Half our fleet of 200 BMW 5 Series are sustainable plug-in-hybrid vehicles and our highly skilled and trained drivers will ensure an exciting premium mobility experience,” he added.

 

The Ride-Hailing service will complement the current ReachNow Car-Sharing business which was started in Chengdu in partnership with EVCARD in December 2017 and runs a fleet of 100 BMW i3 electric vehicles. The new Ride-Hailing service offers an additional mobility solution for those who do not wish to get behind the wheel themselves, but would rather book a car with driver. Customers can use the BMW ReachNow App to either pre-book or instantly book a Ride-Hailing service.

 

The BMW Group views the expansion of mobility services as an important pillar of its Strategy NUMBER ONE > NEXT. With service offerings for on-demand mobility (DriveNow and ReachNow), parking (ParkNow) and charging (ChargeNow), the BMW Group is establishing a holistic ecosystem for the most pressing issues affecting urban mobility. The new business models tap into new customer groups and respond to the demands of its existing customers who appreciate individual, premium on-demand mobility exactly tailored to their requirements.

 

BMW Group expands footprint in China

The expansion of mobility services in China represents one of numerous strategic investments announced this year in China.

 

In 2018 the BMW Group has further expanded its footprint and the scale of its commercial success in China. The BMW Group announced together with its partner Brilliance China Automotive Holdings Ltd. (CBA) the early extension of the joint venture contract for BMW Brilliance Automotive (BBA) and the further deepening of the existing successful collaboration. Furthermore, the BMW Group intends to increase its stake in BBA from 50 percent to 75 percent. BBA will be investing more than three billion euros in its plants in Shenyang over the next few years. In 2020 the first fully-electric BMW - the all-electric BMW iX3 – will be built in China and exported to markets outside of China.

 

Additionally, the BMW Group has signed an agreement with the Chinese manufacturer Great Wall Motor to produce electric MINI vehicles in China through a mutual 50:50 joint venture. As well as electric MINI vehicles, the "Spotlight Automotive Limited" joint venture will also produce electric vehicles for Great Wall Motor. The establishment of the new company is subject to approval by the relevant Chinese authorities and the finalisation of business registration procedures.

 

If you have any queries, please contact:

 

Corporate Communications

 

Christina Hepe, Corporate Communications

christina.hepe@bmwgroup.com , Telephone: +49 89 382 38770

 

Mathias Schmidt, Head of Corporate and Culture Communications

mathias.m.schmidt@bmwgroup.com , Telephone: +49 89 382-24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

 

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

 

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

 

 

Article Offline Attachments.

Article Media Material.

My.PressClub Login

PressClub Information

RSS NEWS FEED.

Open Website

With the PressClub RSS service, you can also receive publications as a news feed. Choose from various topic-specific feeds as needed, or use the feed with the latest articles to stay up to date.

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

Search Settings.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of Attachment
  • Arabic
  • Chinese - simplified
  • Chinese - traditional
  • English
  • English - US
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Multilingual
  • Russian
  • Spanish
Updates
Top-Topic
Submit
Reset
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login