PressClub Global · Article.
Fun and games outdoors. Kids’ products from the MINI Lifestyle Collection.
07.05.2019 Press Release
The countryside has awoken from its slumber and now it is time for fun and adventure. The MINI Lifestyle Collection contains all manner of ideal accompaniments for a day in the forest or a trip to the mountains. The kids’ products in the unique style of the British premium brand will inspire even the youngest MINI fans to try out the various activities on offer and provide them with the perfect outfit for an outdoor adventure.
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The countryside has awoken from its slumber and now it is time for fun and adventure. For explorers young and grown-up alike, this can only mean one thing – time to get out and enjoy all the fun of the outdoors! The MINI Lifestyle Collection contains all manner of ideal accompaniments for a day in the forest or a trip to the mountains. The kids’ products in the unique style of the British premium brand will inspire even the youngest MINI fans to try out the various activities on offer and provide them with the perfect outfit for an outdoor adventure.
As colourful as nature itself: T-shirts, sweatshirts and gift sets for babies.
With such a great choice of textiles, the MINI Lifestyle Collection is bound to contain just the right junior outfit for any trip. The MINI Wordmark Kids T-Shirt is made from soft single jersey fabric in a choice of white or grey, with the MINI wordmark in a colourful, decorative brush stroke design. The MINI Vintage Logo Kids T-Shirt is sure to awaken an early enthusiasm for motor racing. The white t-shirt made from single jersey fabric has a print design comprising the vintage Mini Cooper logo in British Green and Coral.
The MINI Logo Patch Kids Sweatshirt is available in the colours Island and Coral. It is made of one-hundred-percent cotton in single jersey quality and has a patch displaying the MINI wordmark as well as a front pocket that holds everything you need when you are out discovering the landscape. A particularly colourful alternative in the MINI 60 Years Lifestyle Collection is the MINI Striped Kids Sweatshirt. The striped pattern in the vintage look of the 1960s together with the printed MINI wordmark make it unmistakable, and this model too has a front pocket as a useful extra.
In addition, the MINI 60 Years Lifestyle Collection contains a particularly stylish range even for the youngest of MINI fans. The MINI Striped Baby Gift Set consists of a beanie and five pairs of socks. This will ensure that the little ones are able to express their individuality from head to toe in a stylish way from an early age. The colourfully striped hat is accompanied by five pairs of socks with different pattern designs. All the components of the set carry a discreet MINI wordmark. The collection for the smallest fans also includes the MINI Baby Gift Set comprising a playsuit and socks in the colour combination White, Island and Coral.
Discovering the world in a playful way.
In addition to high quality textiles, the MINI 60 Years Lifestyle Collection also contains other attractive products for the youngest fans of the British premium brand. The MINI Puzzle Set is highly recommended as a creative pastime for children aged six years and over. It contains three jigsaw puzzles with different motifs taken from MINI’s past and present. Each jigsaw consists of 100 pieces, stored in colourful drawstring bags that can be easily stowed away on trips. An ideal travel companion for MINI fans of all ages is the MINI Bulldog 2.0. The new version of the popular MINI mascot is sure to conquer hearts in no time at all with its traditional grey corduroy material and white front – not to mention its heart-warming expression and original style red neck scarf bearing a MINI Wing Logo print.
Huge fun on four wheels for the smallest fans.
The vehicles for young fans making up the fleet of the MINI Lifestyle Collection offer a perfect foretaste of the typical MINI go-kart sensation. Controlled remotely and powered purely by electricity, the MINI Countryman RC follows the ideal line in every bend. With its authentically designed injection-moulded body, it is a faithful reproduction of the five-door all-rounder at a scale of 1:14. With independent suspension and a battery that can be charged from a USB connection, enduring driving fun is guaranteed on any terrain. Another big hit is the MINI Pull Toy Car. Made from varnished beech wood, this play-mobile faithfully follows its owner literally wherever he or she takes it. The modern MINI design is reflected in the bodywork designed in classic Chili Red, a roof and bonnet stripes in White, and wide rubber tyres.
The MINI Tricycle offers plenty of riding fun in small format. It is designed for children aged 18 months or over with a body size of at least 80 centimetres. With a Chili Red steel frame, white rims and the MINI Wing Logo on the handlebar cushion, it also confidently assumes the pole position from an optical perspective. The ergonomically formed seat, handlebars with safety grips, and low-noise wheels provide the perfect conditions for trips on three wheels that are as stylish as they are fun.
In case of queries, please contact:
BMW Group Corporate Communications
Sarah Bauer, Communication MINI Lifestyle Collection
Tel: +49-89-382-94180; e-mail: email@example.com
Andreas Lampka, Head of Communication MINI
Telephone: +49-89-382-23662; E-mail: firstname.lastname@example.org
The BMW Group
With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.