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BMW Group increases sales and market share

BMW Group sales grow in April and in year-to-date +++ BMW sales up 2.3% with 171,154 deliveries worldwide in April +++ Positive sales development bucks trend in several major markets +++ Sales increased in China, USA, Germany, UK +++ BMW i3 deliveries up 21.6% in April +++ MINI Electric sales quadruple year-on-year +++ Nota: “We’re making steady progress in a challenging environment” +++

Corporate
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Finance, Facts, Figures
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Sales, Marketing
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Sales Worldwide
 

Munich. BMW Group sales continue to grow steadily, with deliveries of premium BMW, MINI and Rolls-Royce vehicles increasing by 0.7% in April. The month saw a total of 196,179 BMW Group vehicles delivered to customers, bringing the total for the year-to-date to 801,520 / +0.2%. This positive result was achieved despite the downward trend in many markets around the world.

 

“This positive sales result, achieved in a challenging environment, shows that with our ongoing model rollout, we are attracting new customers to our core brand and making steady progress towards achieving our goal of increased sales in 2019,” said Pieter Nota, Member of the BMW AG Board of Management responsible for Customer, Brands and Sales. “Demand for the BMW X7 has exceeded our expectations and has helped overall sales of our BMW X vehicles grow by over 20% in April. The model changeover of the BMW 3 Series is proceeding as planned and in markets where the seventh generation is already available, customers are responding very positively to the new model,” Nota continued.

 

 

Sales of BMW brand vehicles increased by 2.3% in April, with a total of 171,154 delivered to customers worldwide in the month. That result brings the brand’s sales total for the first four months of the year to 690,469 / +0.8%. The biggest growth drivers were the BMW X vehicles. Global sales of the BMW X2 were more than double that of April last year, while sales of the BMW X3 increased by 71.0% and deliveries of the BMW X4 rose by 36.2%. In total, BMW X vehicles accounted for 43.3% of the brand’s overall sales in April with 74,049 delivered around the world, an increase of 20.5% on the same month last year.

 

Despite the model changeover of the BMW 3 Series, the BMW Group’s electrified vehicles are maintaining sales in the year-to-date at the same high level as last year. Demand for the BMW i3 keeps on growing, with sales in April up 21.6%. Meanwhile more than a quarter of all BMW 2 Series Active Tourer delivered to customers are electrified (BMW 225xe iPerformance Active Tourer: fuel consumption combined: 2.5-2.3 l/100 km; power consumption combined: 13.7-13.4 kWh/100 km; CO2 emissions combined: 57-52 g/km), while sales of the plug-in hybrid MINI Cooper S E Countryman ALL4 (fuel consumption combined: 2.5-2.4 l/100 km, power consumption combined 13.7-13.4 kWh/100 km, CO2 emissions combined: 56-55 g/km) more than quadrupled in the month. By the end of next year, the BMW Group will have introduced ten new or updated electrified models. By 2025, the company plans to have at least 25 electrified models on the market, 12 of which will be fully electric.

 

In an extremely competitive segment, and with the company maintaining its focus on profitability, MINI brand sales decreased compared to last year. Deliveries in the year to date totalled 109,443 (-3.7%) while sales in April dropped 9.9% to 24,623. The month saw a four-week break in production at Plant Oxford due to a scheduled annual maintenance period. Preparations continue for the launch of the all-new fully-electric MINI later this year, a model which will be built at the UK plant.

 

BMW Motorrad sales continue to grow strongly, with year-to-date deliveries up 7.7% (57,014). In April, a total of 18,408 (+7.7%) premium BMW Motorrad motorcycles and maxi scooters were delivered to customers around the world.

 

Sales in the regions/markets

Despite the various headwinds currently affecting the automotive industry, BMW achieved sales growth in its four biggest sales markets in April, bucking the trend in China, the USA, Germany and the UK. The brand leads the premium segment in the USA in the year to date and in April grew its share of the market in both Germany and the UK. Despite the ongoing competitive global market environment and some other headwinds, the BMW Group does expect momentum to increase as the year progresses. The company continues to follow its strategy of prioritising profitability before volume.

 

BMW & MINI Sales at a glance

 

In April 2019

Compared with previous year %

YTD 04/2019

Compared with previous year %

Europe

81,285

-2.5

351,969

-0.6

-        Germany*

28,462

+11.1

103,094

+0.3

-        UK

12,156

+2.4

74,410

+1.8

Asia

74,641

+6.6

291,482

+3.2

-        China (Mainland)

59,169

+18.2

227,603

+12.1

-        Japan

4,410

+3.9

22,125

-1.3

Americas

35,630

-2.1

139,444

-2.1

-        USA

26,437

-2.9

109,230

-2.1

-        Latin America

4,461

+0.3

16,645

+0.8

*Provisional registration figures

 

 

BMW Group sales in/ytd April 2019 at a glance

 

 

In April 2019

Compared with previous year %

YTD 04/2019

Compared with previous year %

BMW Group Automotive

196,179

+0.7

801,520

+0.2

BMW

171,154

+2.3

690,469

+0.8

MINI

24,623

-9.9

109,443

-3.7

BMW Group electrified*

9,653

-1.2

36,697

+0.2

BMW Motorrad

18,408

+7.7

57,014

+7.7

*BMW i, BMW iPerformance, MINI Electric

 

 

If you have any queries, please contact:

 

Corporate Communications

 

Emma Begley, Corporate Communications

emma.begley@bmwgroup.com , Telephone: +49 89 382-72200

 

Mathias Schmidt, Head of Corporate and Culture Communications

mathias.m.schmidt@bmwgroup.com, Telephone: +49 89 382-24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

 

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

www.bmwgroup.com

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LinkedIn: https://www.linkedin.com/company/bmw

CO2 EMISSIONS & CONSUMPTION.

BMW 225xe iPerformance Active Tourer: fuel consumption combined: 2.5-2.3 l/100 km; power consumption combined: 13.7-13.4 kWh/100 km; CO2 emissions combined: 57-52 g/km

MINI Cooper S E Countryman ALL4: fuel consumption combined: 2.5-2.4 l/100 km, power consumption combined 13.7-13.4 kWh/100 km, CO2 emissions combined: 56-55 g/km

 

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CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

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