PressClub Global · Article.
BMW Motorrad realigns strategy for product launches.
26.01.2021 Press Release
Optimised communication through new live and digital formats.
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Munich. New live and digital formats will
increasingly take the place of traditional trade fair appearances at
BMW Motorrad in the future. In particular, this means that the
traditional commitments at the two leading motorshows EICMA in Milan
and Intermot in Cologne, which were previously organised centrally by
BMW Motorrad, will no longer apply.
This realignment of the communication strategy for new BMW Motorrad products and offers includes in-house BMW Motorrad and BMW Group formats as well as external formats - both live and digital - taking into account the respective defined requirements of the different target groups and media genres.
“Our strategic communication realignment in which we make use of increased live and digital formats will enable us to inspire even more people worldwide for BMW Motorrad products and offers in the future and to approach them in an optimally targeted manner," says Dr Markus Schramm, Head of BMW Motorrad.
By using our own trade fair-independent live and digital formats we cannot only time world premieres and product launches more flexibly, but it also enables more intensive interaction with all target groups as well as an increased information reach.
BMW Motorrad will also continue to present its product range to visitors at selected regional motorcycle shows and will be open to new formats.
You will find BMW Motorrad and BMW Motorrad Rider Equipment press material in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49-89-382-57505, firstname.lastname@example.org
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
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facilities in 15 countries; the company has a global sales network in
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In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
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