Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW continues successful audio entertainment format and makes it interactive: Second season of the podcast thriller "Hypnopolis" launched.

+++ The story by British star author Robert Valentine is based on future scenarios which deal with the topics of mobility and life in the city +++ New episodes focus on the circular economy. Elaborate production in Hamburg and Los Angeles +++ Listeners can influence the action with short voice commands +++

Corporate
·
Corporate Media
 

Press Contact.

Cypselus von Frankenberg
BMW Group

Tel: +49-89-382-30641
Fax: +49-89-382-28567

send an e-mail

Author.

Cypselus von Frankenberg
BMW Group

This article in other PressClubs

Munich. The English-language podcast thriller "Hypnopolis" by BMW is being continued. The second season of the successful audio entertainment format starts today. It is completely fictional, stands out from the competition and is the first ever interactive podcast published by a brand. The episodes of the first season released last year, starring time-travelling journalist Hope Reiser, topped the podcast charts and were played in 26 countries. 

"Hypnopolis II, Utopia in progress" bases its plot, even more so than in the first season, on data-based future scenarios from the BMW Group. The main focus is on the megatrend of the circular economy and the responsible use of resources. The protagonists of the new edition of the eco-thriller travel in futuristic airships to stunning locations of a slowly regenerating world, such as a solar and recycling farm in North Africa. The "Hypnopolis" story deliberately focuses neither on the BMW brand nor on vehicles, but it does draw on the expertise of the BMW Group. The plot is based on assumptions made by the company's ‘future” experts - for example about how cities and mobility will develop.

BMW now focuses even more on a futuristic storytelling format as part of its highly regarded audio strategy. The listening experience has been improved even further. Conceived by the British star author Robert Valentine together with the Hamburg creative agency Jung von Matt/NEXT ALSTER and elaborate production in Los Angeles and Hamburg, "Hypnopolis II" season is an interactive podcast. Listeners can influence events with individual decisions by speaking short voice commands. So the outcome of the story varies depending on the choices a listener makes. This makes the podcast even more personal, authentic and entertaining. "With the second part of our successful fictional podcast series, we are providing an even more personalised listening experience with new, interactive elements. Listeners can influence the course of the story through their decisions - this is how we emotionalise the brand and consistently follow our customer-centred marketing approach," says Stefan Ponikva, Head of BMW Brand Communication and Experience.

Since the format has also been implemented in the entertainment programme of BMW vehicles, customers can enjoy the podcast as an "in-car experience". "Hypnopolis" alongside "Changing Lanes", "Creators of a different beat" and "KulturMobile. The Literature Podcast." is the fourth podcast from BMW.

 

 

 

 

 

All BMW Group podcasts can be accessed as follows:

"Hypnopolis" bmw.com, youtube, Spotify, Apple Podcasts, deezer, Google Podcasts

"Changing Lanes”: bmw.com, youtube, Spotify, Apple Podcasts, deezer, Google Podcasts

"Creators of a different beat”: youtube, facebook

"KulturMobile. The Literature Podcast.": bmwgroup.com, youtube, Spotify, Apple Podcasts, deezer, Google Podcasts

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL GENERAL MEETING.

Munich. Here you can watch the webcast of the 104 Annual General Meeting of BMW AG.

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login