PressClub Global · Article.
As another year ends, BMW sends holiday greetings.
22.12.2021 Press Release
Starting on 22 December, millions of BMW vehicles worldwide will be wishing their owners “Merry Christmas” and “Happy New Year” with a festive animation.
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Munich. BMW is surprising its customers in their BMW this holiday season with two festive animations for Christmas and the new year. Festive music will play with atmospheric ambient lighting accompanying the festive message inside the car. An app icon with a Christmas hat on the BMW Control Display will appear from 22 December once the vehicle has been started, signalling the approaching festive season. Clicking the icon will start the BMW Happy Holiday Festive Animation, available until 26 December. Christmassy images will illuminate the Control Displays, a festive melody will play and an ambient light show will create an atmospheric feel in the interior.
On New Year’s Eve, a second animation will mark the turn of the year
From 31 December onwards, another app symbol in the Control Display with a stylised firework will celebrate the new year. There is also a New Year’s message from BMW, also with festive music and an ambient light show in the vehicle. The driver can play both animations as often as they like during the festive season by clicking on the app icon.More and more customers around the world will see the personalised festive greetings in their BMW with each passing year. This year, 48 BMW markets are already transmitting the New Year’s message to over 2.6 million BMW vehicles. To display the festive animations, the vehicles need to have the appropriate optional equipment and a BMW iDrive with Operating System 7 or Operating System 8, and have a production date after 07/2020.