PressClub Global · Article.
In 2021 BMW Motorrad achieves the best sales result in its history with an increase of 14.8 percent.
20.01.2022 Press Release
194.261 BMW motorcycles and scooters were delivered to customers worldwide.
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Munich. BMW Motorrad finished the year with a record
sales result despite major challenges. With 194,261 units (+14.8%),
2021 was the best year since BMW Motorrad was founded (previous year: 169,272).
Markus Schramm, Head of BMW Motorrad: "The fact that we still managed to finish 2021 with this fantastic result for BMW Motorrad not only makes me happy, but also incredibly proud. It’s precisely in times of crisis where you can see how well a team sticks together. This year, I would therefore like to express my special thanks to all employees as well as to the BMW Motorrad business partners, who made this success possible thanks to their personal commitment and flexibility. My sincere thanks also goes to our customers for their loyalty, trust and support."
Strong sales growth in Europe and Asia.
Europe showed strong sales growth in 2021. Italy (16,034 units /
+15.2 %), Spain (12,616 units / +14.4 %) and France (19,887 units /
+13.4 %) were the most important growth drivers and able to
continuously increase their sales figures. In total, 9,100 more
vehicles were delivered in Europe, including Germany, than in the
previous year. The Asian market is also continuing to expand. China
(14,309 units / +21.4%) is also one of the strongest growth and volume
markets in Asia with double-digit growth. India continues to develop
strongly, posting an absolute top result with a growth of 102.5% and a
remarkable 5,191 units.
Stable sales in Germany at a slight minus.
Germany remains by far the largest single market for BMW Motorrad.
With 25,972 units sold, BMW Motorrad will again defend its position as
the most successful motorcycle manufacturer in the German market in 2021.
Encouraging developments in the USA and Brazil.
The market in the USA also developed very positively for BMW Motorrad
in 2021. With 16,030 motorcycles and scooters sold (previous year:
12,135 units), BMW Motorrad achieved an impressive +32.1% growth in
the USA. Sales in Brazil are not growing quite as fast, but they are
increasing steadily. With 11,150 vehicles sold (previous year: 10.707
units) and a growth of +4.1%, the South American market is among the
top 7 BMW Motorrad markets in 2021.
Brexit has no noticeable impact on motorcycle sales.
Fortunately, the UK's exit from the EU had no significant impact on
the fun of riding on two wheels. With an increase of 26.6% and sales
of 9,263 units in Great Britain/Ireland (previous year 7,315 units),
the British market is proving to be stronger than ever before.
Boxer models remain the driving force.
A total of over 60,000 units of the two touring enduros R 1250 GS and
GS Adventure alone, were delivered to customers in 2021. Sales of the
traditionally strong R Series increased significantly overall. Thanks
to the new top-of-the-line R 1250 RT tourer and the four emotional BMW
cruisers from the R18 model family, sales figures in the flat-twin
boxer segment once again grew strongly, accounting for around half of
the total 194,261 vehicles sold.
First M motorcycle sets sporty and technological standards.
The BMW M 1000 RR was the first true M motorcycle from BMW Motorrad
to enter the market in 2021. With 1,070 units sold and numerous
sporting successes on the racetracks of this world, this powerful
sports motorbike once again underlines the high innovative strength
and passion of BMW Motorrad. A clear commitment to the sporty
four-cylinder is demonstrated not only by the S 1000 RR and S 1000 XR,
but also by the S 1000 R, which was launched in 2021 and which
achieved an excellent result with 4,796 units sold following its
Looking ahead at 2022.
Markus Schramm, Head of BMW Motorrad: "I look forward to 2022
with great confidence as we start the year with what is sure to be the
strongest product offering ever. Our four cruiser models from the BMW
R 18 model family are entering their first full year of sales
together. In addition, in the first few months of 2022 alone, the
market launches of the all-electric BMW CE 04 and our four superior
6-cylinder models K 1600 GT/GTL/B and Grand America, which have been
further improved in all respects, are absolute highlights in our range
and will generate a further sales drive in the first half of the year.
We also have a lot planned for the second half of 2022, so our
customers and fans are in store for a number of surprises."
You will find further press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
In case of queries please contact:
Gerhard Lindner, BMW Motorrad Communication
Telephone: +49-151-601-53472, firstname.lastname@example.org
Tim Diehl-Thiele, Head of Communication BMW Motorrad
Tel.: +49-151-601-57505, email@example.com
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-151-601-35108, firstname.lastname@example.org
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.