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Joint winners in the BMW Munich – Urban Production architecture competition

+++ Rotterdam’s OMA and Copenhagen’s 3XN architects chosen as winners +++ Successful approaches to outstanding, sustainable production in the urban environment of Munich +++

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Munich. The winners of the BMW Munich – Urban Production architecture competition for outstanding, future-proof production at the home plant in Munich have been decided. The jury of the international contest voted unanimously in favour of designs by Rotterdam’s OMA and Copenhagen’s 3XN architects. After a day and a half of intense deliberation, they concluded that the winning solutions of both practices were of the same high standard. Both had interpreted the task very well and convinced the jury with their different focal points. All six of the participating projects from international architecture practices were of excellent quality and had offered various solutions for successfully integrating innovative, sustainable, competitive production into an urban environment.


“The two first prizes have gone to projects with quite different winning characteristics. Both harbour major potential for a masterplan that meets the needs of the special, inner-city environment of BMW Plant Munich and will ready it for the future,” said Dieter Reiter, Lord Mayor of Munich.


“Our industry is in the middle of the transformation to electromobility, digitalisation and circularity, a transformation made possible by our employees. Creating the perfect environment for them to perform, identify with our company and experience valuable encounters is fundamental to our success – today and in the future.  But we are also a part of the social system around us and take responsibility for the development of our urban environment. Together with our stakeholders, we are developing a masterplan that will offer a long-term perspective to people inside and outside the plant. Our aim is to create a progressive environment for work and production that focuses firmly on sustainability, urban planning, transport and logistics, as well as the local neighbourhood,” said Ilka Horstmeier, BMW AG Board Member for HR and Labour Relations Director.


“To mark its centenary, we are shaping the future of our home plant with a top-class architecture competition – a strong commitment by the BMW Group to this unique plant in the middle of Munich,” said Milan Nedeljković, BMW AG Board Member for Production. “The winning designs by OMA and 3XN are convincing, forward-looking proposals that coincide with our own vision for an innovative and integrative working world. As the transformation to electromobility continues, production at BMW is becoming more efficient, flexible, digital and sustainable than ever.”


The aim of the BMW Munich – Urban Production planning competition was to find a design that is both functional and convincing in terms of urban development. The focus should be on efficient, competitive production on the one hand and embedding the plant into its urban environment on the other. The BMW Group will now join forces with the award-winners to further their proposals develop, so that the company can benefit as fully as possible from the various opportunities of the different approaches and their synergies, and to develop a coherent, forward-looking masterplan.


Members of the jury

The members of the award jury were: Dieter Reiter, Lord Mayor of Munich; BMW AG Board Members Ilka Horstmeier and Dr. Milan Nedeljković; Prof. Elisabeth Merk, Planning Director of the City of Munich; Michael Hardi, Head of Planning of the City of Munich; various renowned architects, landscape architects, transport planners, and further representatives of the Munich City Council.


OMA is an international practice operating in the field of architecture and urbanism. AMO, a research and design studio, applies architectural thinking to domains beyond architecture.

Rem Koolhaas founded OMA in 1975 together with Elia and Zoe Zenghelis and Madelon Vriesendorp. He is also a professor at Harvard University and at the Central Academy of Fine Arts in Beijing.

Today, OMA is led by eight partners – Rem Koolhaas, Reinier de Graaf, Ellen van Loon, Shohei Shigematsu, Iyad Alsaka, Chris van Duijn, Jason Long, and Managing Partner-Architect David Gianotten – and maintains offices in Rotterdam, New York, Hong Kong, Doha, and Australia.

OMA-designed buildings currently under construction are the renovation of Kaufhaus des Westens (KaDeWe) in Berlin, The Factory in Manchester, Hangzhou Prism, the CMG Times Center in Shenzhen and the Simone Veil Bridge in Bordeaux.

OMA was supported by Vogt Landschaftsarchitekten GmbH, Berlin, Systematica S.r.l., Mailand, Transsolar Energietechnik GmbH, Munich, Ingenieursgesellschaft Prof. Dr. Sieker mbH, Hoppegarten, knippershelbig GmbH, Berlin and Büro Stanek, Berlin.

3XN was founded in 1986 and has more than 30 years of experience in creating cultural, office and residential environments, which positively affect behaviour, productivity and social interaction. In 2007, 3XN extended with a research and innovation department “GXN Innovation”, who’s research and prime services in Behavioural-, Circular-, and Parametric design channels directly into 3XN’s designs and strategies to meet the challenges of the 21st century. The synergy between 3XN and GXN - between Practice and Research - not only allows us to design some of the most sustainable buildings in the world. We design buildings that place users at the heart of our designs, with the intention to foster well-being and social dynamics across age, culture and background. 

3XN we believes that “architecture shapes behaviour”. This philosophy is a fundamental pillar in 3XN design approach, as 3XN believes that Architecture can positively shape people’s behaviour for learning. 3XN approach is that new buildings should add new and positive qualities to their environment, the wider area and the brief in order to unlock potentials for social interaction and interdisciplinary work. Driven from a Scandinavian approach, 3XN has grown to employ more 180 architects and researchers from 25 different nationalities, who have local and international experience. 3XN holds offices in Copenhagen (HQ), Sydney, New York, London and Stockholm, of which their global capacity gives them the ability to design buildings from a global best practice, while respecting local cultures and new perspectives.

3XN was supported by Latz + Partner LandschaftsArchitekten Stadtplaner, Kranzberg,  WSP Germany, Munich, GXN, Kopenhagen and Harald Niemöller Prüfgesellschaft, Munich.


If you have any questions, please contact:


Corporate Communications

Hanns Huber, Communications Production Network BMW Group

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Die BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.







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