PressClub Global · Article.
BMW Motorrad presents the Fuel For Life platform.
Wed Mar 23 10:00:00 CET 2022 Press Release
From travel to race track - the fascinating portal for BMW Motorrad experiences.
Press Contact.
Dominik Schaidnagel
BMW Group
Tel: +49-89-382-50181
Fax: +49-89-382-28567
send an e-mail
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Munich. Enjoying thrilling and beautiful routes in
fascinating countries on a motorcycle, venturing to remote corners of
our planet or testing your own limits with fast laps on the race track
- these and many more BMW Motorrad experiences will be available on
the new online portal "Fuel For Life", which will initially
feature the two categories "Travel" and "Training".
Depending on your individual budget and how much time is
available, Fuel For Life allows you to choose exactly the right offer
from a wide range of routes and destinations. Right after having
finished researching the routes and destinations, the customer is
referred to the appropriate BMW Motorrad partner for booking.
Travel: From "The Great Getaway" to "Follow The
Trails".
For the 2022 motorcycling season,
"The Great Getaway" offers three inspiring destinations for
a perfect getaway trip. In Costa Rica, Portugal and the USA, you can
indulge in motorcycling pleasures for 8 days in the saddle and enjoy
the feel of pure heritage on motorcycles from the BMW R 18 range.
Customers are accompanied by professional tour guides, with select
hotel accommodation and meals as well as a support vehicle.
As the groups per tour only include a small number of
like-minded participants, the 150 to 200 kilometre long daily stages
can be completed quickly and yet in a relaxed manner, so that the tour
participants can share the day’s experiences in the evening at
leisure. The "Urban Day" also offers an intensive shared
experience, where participants immerse themselves fully in the bustle
of world-famous cities: San José in Costa Rica, Lisbon in Portugal as
well as Portland in Oregon, USA.
The “Great Getaway" is already underway in Costa Rica. In
Portugal (bookable now) the tours will take place from April to June
2022 and in the USA (bookable soon) from August to October 2022. The
tours offer unforgettable riding pleasure combined with impressive experiences.
"Follow The Trails" is the ultimate off-road adventure
that takes customers to remote and undiscovered locations of the
International GS Trophy. Off the beaten track, the participants follow
in the footsteps of the GS Trophy teams and explore unspoilt
landscapes on BMW GS models (R 1250 GS, F 750 GS, F 850 GS) - in
Mongolia, Albania and Thailand.
Training: Race track experiences guided by experts.
The "Racing School Europe", on the other hand, offers
fast-paced action on supersports bikes such as the BMW S 1000 RR and M
1000 RR. At world-famous MotoGP and WorldSBK circuits such as Mugello
in Italy, the "Circuit Ricardo Tormo" in Valencia, Spain, or
"Motorland Aragon", also located in Spain, you can improve
your riding skills with the help of professional instructors. Whether
you are a beginner, advanced or semi-pro - learning in small groups
allows riders at every level to receive precisely the right training.
The wide range of "Fuel For Life" offers for BMW
Motorrad experiences is initially available for Europe, but will be
steadily expanded in the coming months and, in addition to
"Travel" and "Training", other exciting categories
will soon follow.
The new Fuel For Life platform can be accessed here:
http://fuelforlife.bmw-motorrad.com/
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the
BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Spokesperson BMW Motorrad
Tel: +49-151-601-50181, Dominik.schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Motorrad
Tel.: +49-151-601-35108, Jennifer.Ruckenbrod@bmwgroup.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles
and more than 194,000 motorcycles worldwide. The profit before tax in
the financial year 2021 was € 16.1 billion on revenues amounting to
€ 111.2 billion. As of 31 December 2021, the BMW Group had a workforce
of 118,909 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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