PressClub Global · Article.
BMW Motorrad achieves a top-level result in the MOTORRAD magazine readers’ vote “Motorcycle of the Year 2022”.
Thu Mar 31 09:00:00 CEST 2022 Press Release
Victory in three categories and a total of eight podium places.
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Munich/Stuttgart. With victories in the categories
“Sports Bikes”, “Tourers/Sports Tourers” and “Enduros/Supermotos” as
well as four second places and one third place, BMW Motorrad achieved
another outstanding result in MOTORRAD magazine’s 24th readers' vote
"Motorcycle of the Year 2022".
"The BMW Motorrad employees and I are extremely pleased
with the excellent results achieved in this readers' vote. Once again
I would like to thank the MOTORRAD readers warmly for their vote and
the trust they have placed in us. We see this enormous popularity as a
strong confirmation of our consistent efforts to always be able to
offer motorcycle fans the best BMW Motorrad range in the respective
market segment," says Dr. Markus Schramm, Head of BMW Motorrad,
about the results of this readers' vote.
The BMW M 1000 RR took first place in the “Sports Bikes”
category. The MOTORRAD readers who took part in the vote paid
particular tribute to the outstanding combination of high performance
and high active riding safety.
When it came to the best "Tourer/Sports Tourer", BMW
Motorrad celebrated another victory with the BMW R 1250 RS. Its
excellent all-round qualities with regard to riding dynamics,
sportiness and touring suitability are what makes it so successful.
The “subscription” winner, as it were, in the
“Enduro/Supermotos” segment is the R 1250 GS / Adventure. Since 2009
it has won this category for the 13th time and finds MOTORRAD readers’
great approval thanks to its unique long-haul adventure travel
character and the fun it provides riding on country roads and off the
beaten track.
In the “Crossover” category the BMW S 1000 XR took second place.
MOTORRAD readers were won over by its fascinating mix of dynamic
sports-oriented riding characteristics, excellent sports touring
qualities and individual design.
The BMW R 18 / Classic also took second place in the
"Chopper / Cruiser" class thanks to its incomparable blend
of classic design, no-frills technology paired with the unique 1800 cc
boxer engine as the epicentre of riding fun.
Further second places went to the BMW R 1250 R in the
"Naked Bikes" category and to the BMW R nineT / R nineT Pure
in the "Modern Classics" category. In this category, the BMW
R nineT Scrambler also held its own with a third place.
The new Head of Sales and Brand BMW Motorrad, Dr Alexander Wehr,
is also very pleased with the results achieved: "These eight
awards with three category wins once again confirm that we at BMW
Motorrad are very well set up with our broad and highly emotional
product range with great new models. I would also like to express my
gratitude to the readers of MOTORRAD magazine for their great
encouragement, which is a great incentive and motivation for us to
continue to do everything we can to consolidate our leading position
in the motorcycle market".
The award ceremony was held on 30 March 2022 in Stuttgart. In
the 24th readers’ vote on the “Motorcycle of the Year 2022”, which is
considered to be the most important motorcycle and scooter readers’
vote in Europe, 52,333 readers took part. Since 1999, well over half a
million readers have participated in this vote, making the awards
presented some of the most valuable and coveted in the motorcycle
industry worldwide.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Gerhard Lindner, BMW Motorrad Communication,
Tel.: +49 151
601 53472, Gerhard.LA.Lindner@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW
Motorrad,
Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
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