PressClub Global · Article.
Stephan Reiff to take over as Vice President Customer, Brand, Sales at BMW Motorrad.
Thu Jun 09 10:00:00 CEST 2022 Press Release
Dr. Alexander W. Wehr will become President and CEO of BMW Group Belux.
Press Contact.
Dominik Schaidnagel
BMW Group
Tel: +49-89-382-50181
Fax: +49-89-382-28567
send an e-mail
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Munich/Bruxelles. Stephan Reiff will take over as
Vice President Customer, Brand, Sales at BMW Motorrad on 1 July 2022
and will be responsible for the brand’s global sales and marketing
activities.
Mr. Reiff is an experienced sales and product
expert, who has held various leading positions at BMW and MINI in
sales steering, product and price planning as well as aftersales. From
2015 to 2019 Mr. Reiff was Head of Aftersales at BMW North America and
therefore responsible for developing the service business. Then he
played a major role during the development phase of the new NCAR – the
new cluster architecture of the so called “Neuen Klasse” – and thus
significantly drove forward the transformation towards sustainable
mobility within the BMW Group. Recently Mr. Reiff was in charge of
retail steering and dealer development of the brand BMW for the Europe
region. He started out at the BMW Group in 2003 in organizational
development. Stephan Reiff will succeed
Dr. Alexander W. Wehr.
Dr. Alexander W. Wehr is moving to Belgium and is to become
President and CEO of BMW Group Belux. He will succeed Eddy Haesendonck
who decided to leave the BMW Group. Due to his extensive international
sales expertise, Alexander Wehr is ideally suited to continue the
success story of this region, especially in terms of advancing and
digitalizing BMW Group sales processes. Before his position at BMW
Motorrad, Alexander Wehr was President and CEO of BMW Group Latin
America in addition to holding other positions. He started out at the
BMW Group in 1997 as the Product Manager of the BMW Z8.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at: www.press.bmwgroup.com
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Telephone: +49-151-601-50181, dominik.schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49-151-601-57505, tim.diehl-thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Telephone: +49-151-601-35108, jennifer.ruckenbrod@bmwgroup.com
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles
and more than 194,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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