PressClub Global · Article.
Around 17,000 people visit BMW Motorrad in Berlin.
Mon Jul 04 11:30:00 CEST 2022 Press Release
BMW Motorrad Days and Pure&Crafted Festival attract fans from all over the world to the German capital.
Press Contact.
Dominik Schaidnagel
BMW Group
Tel: +49-89-382-50181
Fax: +49-89-382-28567
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Berlin. The 20th edition of the BMW Motorrad Days on
2 and 3 July 2022 was a resounding success. The world’s largest BMW
Motorrad meet-up was immediately preceded by the Pure&Crafted
Festival (1 July). During the whole weekend around 17,000 visitors
from all over the world were attracted, creating a unique atmosphere at.
Fans both with and without motorbikes came not only from Germany
and neighbouring countries, but from over 40 nations in total. While
visitors from Italy and the United Kingdom were well represented as is
traditionally the case, the first ever BMW Motorrad Days to be held in
Berlin also attracted a number of guests from the Berlin-Brandenburg
Region, Poland, Argentina and a few fans even from South Korea,
Columbia and South Africa among others
The Pure&Crafted Festival kicked off a great motorbike
weekend on Friday (1 July). Initiated by BMW Motorrad, the festival
took place for the second time in the Sommergarten at Messe Berlin,
delivering the usual mix of hand-crafted music, motorbike culture and
new-heritage lifestyle. Acoustic highlights were provided by the band
Nothing But Thieves, the rockers of Altin
Gün and London’s
The Vaccines.
The extensive programme of events of the BMW Motorrad Days on
Saturday and Sunday (2 and 3 July) left nothing to be desired. A
number of streetbike stunt shows along with trial and FMX shows were
integral features, as were the wall-of-death riders at the original
Motodrom – the world’s longest-standing wall of death show.
Customising fans were well catered for with converted motorbikes in
the Wheels Area, while motor racing enthusiasts were thrilled to see
the BMW Motorrad WorldSBK riders as well as members of the BMW
Motorrad World Endurance Team.
In addition, the entire product range was available for tours of
the charming surroundings of Berlin and Brandenburg. First-time
attempts at motorcycling without a licence were likewise on offer, as
were Enduro taster training sessions. Meanwhile, tours of the
BMW Motorrad production plant were a unique highlight for many
visitors: it was the first time BMW Motorrad Days guests were able to
gain an insight into international motorbike production. In addition
to the entire BMW Motorrad product portfolio, there were stands run by
over 100 exhibitors at the extensive trade fair and exhibition area.
The Kids Area had lots to offer youngsters: numerous exciting games
and a specially set up Kids Bike Course ensured enthusiasm among the
motorcyclists of tomorrow.
New to the programme was the General Store familiar from
Pure&Crafted featuring numerous other exhibitors from the
lifestyle sector as well as “The House of Machines” bar with the
Marshall Live Music Stage. Speaking of music: the headliners
The Darkness created a party atmosphere, while
Nestor, Gen and the Degenerates and
Gallus really got visitors going.
The BMW Motorrad Days have long been considered a traditional
event and occupy a permanent place in every biker’s calendar. The
event took place for the very first time in Seefeld, Austria in 2001,
after which it was held 18 times in succession in
Garmisch-Partenkirchen. It was cancelled in 2020 and 2021 due to the
global pandemic.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Communications BMW Motorrad
Tel.: +49-151-601-50181, Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-151-601-35108, Jennifer.Ruckenbrod@bmwgroup.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
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