PressClub Global · Article.
Created exclusively to mark the anniversary: 50 years of the BMW M Collection. Premiere at the Goodwood Festival of Speed.
Tue Jul 12 12:00:00 CEST 2022 Press Release
‘50 years of BMW M’ anniversary logo is the design feature of the exclusive collection. BMW wins corporate brand awards
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Munich. At the same time as the unveiling of new BMW
M vehicles at the Goodwood Festival of Speed from 23 to 26 June 2022,
another premiere took place that caught everyone’s attention: festival
staff and influencers on site were wearing items from the new ‘50
Years of BMW M’ collection. The first coveted garments were available
for purchase at an event shop on the grounds.
The exclusive collection was specially created to mark the 50th
anniversary of BMW M. Almost each of the anniversary collection’s 14
items is branded with the striking ‘50 Years of BMW M’ logo, which
echoes the iconic BMW M stripes and underlines the deep connection
with the brand’s history. Created in collaboration with PUMA, the
items skilfully combine the themes of sporty flair and design,
streetwear and expressive lifestyle. In this way, they capture the
outlook of the dynamic BMW M community, also expressed in the
anniversary claim: WE ARE M.
“Together with our long-standing licensing partner PUMA, we
manage to constantly inject fresh impetus in a highly dynamic
competitive environment,” says Stefan Karch, Head of BMW Lifestyle.
“The integration of the BMW M 50th Anniversary Collection at the
Goodwood Festival has caused a real stir.”
The passion of BMW M expressed in stylish products.
Multi-faceted, distinctive, constantly reinventing itself yet highly
recognisable – this high-quality collection invites all BMW M fans to
celebrate uniqueness and greatness. The colour scheme of the
collection echoes the historic BMW M colours, interpreting them with
an expressive new boldness.
In addition to caps, jackets, hoodies and T-shirts for men and
women, the range also includes the BMW M 50 ‘Blaze of Glory’ shoes.
Featuring PUMA’s patented Trinomic technology and 3D printed metallic
BMW and M logos, the 50th anniversary shoes are ready for power and
performance in all conditions.
Other products in the collection portfolio include the BMW M
Boardcase and a stylish backpack, as well as two pairs of BMW M
sunglasses, the BMW Baby Racer III and the BMW M8 GTE Ride On in a
special 50th anniversary version.
BMW wins ‘Licensing International Excellence Awards 2022’ in
two categories.
BMW previously teamed up with sporting
goods manufacturer PUMA as a licensing partner at the beginning of the
year. The result was the 25-piece BMW M MOTORSPORT collection, which
skilfully plays on the theme of sporty flair and striking design while
at the same time paying homage to BMW M Motorsport. Reduced in colour
range – iconic in design: this collection also makes a statement about
sustainability thanks to its use of BCI (Better Cotton Initiative)
certified cotton and recycled polyester.
BMW won two of the renowned ‘Licensing International Excellence
Awards 2022’: it was able to impress the jury of experts as a
corporate brand in the category ‘Best Licensed Brands’, while also
gaining the highest rating in the category ‘Best Licensed Products'
for the BMW M MOTORSPORT line together with PUMA.
The 14-piece BMW M Anniversary Collection will be available from
8 July 2022 at selected BMW dealerships and can be ordered online at
https://lifestyle.bmw.com/en/collections/bmwm/50years .
Pre-orders can be placed as of now.