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///M Mixed Reality: World premiere of the BMW Group's unique driving experience at Web Summit 2022 in Lisbon.

+++Drive the Change, Change the Drive — Keynote and panel discussion with Franciscus van Meel CEO of BMW M GmbH +++ Revolutionary use of VR/MR technologies unites the virtual and real world+++

Mobility of the future

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Munich/Lisbon. The BMW Group has been a pioneer in digital and virtual technological change for years and will once again be a partner at the Web Summit from 1-4 November 2022. Franciscus van Meel, CEO BMW M GmbH, will speak at the Auto/Tech Stage on November 3 at 12:45pm in a keynote followed by a panel discussion on the topic “Drive the Change, Change the Drive.” Heiko Wenczel, Head of Detroit Lab at Epic, and Franciscus van Meel will talk about how embracing human centricity helps making technology meaningful, and why teaming up with unexpected partners helps drive this change – and change the drive for future challenges. The panel is rounded off with the G2 Content Creator Cailee sharing her personal perspective from the e-gaming and streaming community.

With ///M Mixed Reality, the BMW Group is not only bringing the virtual world into the vehicle, but the vehicle itself is becoming a controller. This new driving experience is enabled by innovative VR/MR technologies that combine the virtual and physical world. The immersive in-car experience in the new BMW M2 is enabled by integrated gaming elements. Therefore, the BMW Group is continuing its ongoing revolutionary use of virtual technologies.

(More information about Web Summit 2022) 

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Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the automotive market in Germany. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP test cycle. NEDC values listed have been calculated back to the NEDC measurement procedure where applicable. WLTP values are used as a basis for the definition of taxes and other vehicle-related levies that are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle- specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at

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