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///M Mixed Reality: World premiere of the BMW Group's unique driving experience at Web Summit 2022 in Lisbon.
20.10.2022 Press Release
+++Drive the Change, Change the Drive — Keynote and panel discussion with Franciscus van Meel CEO of BMW M GmbH +++ Revolutionary use of VR/MR technologies unites the virtual and real world+++
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Munich/Lisbon. The BMW Group has been a pioneer in
digital and virtual technological change for years and will once again
be a partner at the Web Summit from 1-4 November 2022. Franciscus van
Meel, CEO BMW M GmbH, will speak at the Auto/Tech Stage on November 3
at 12:45pm in a keynote followed by a panel discussion on the topic
“Drive the Change, Change the Drive.” Heiko Wenczel, Head of Detroit
Lab at Epic, and Franciscus van Meel will talk about how embracing
human centricity helps making technology meaningful, and why teaming
up with unexpected partners helps drive this change – and change the
drive for future challenges. The panel is rounded off with the G2
Content Creator Cailee sharing her personal perspective from the
e-gaming and streaming community.
With ///M Mixed Reality, the BMW Group is not only bringing the virtual world into the vehicle, but the vehicle itself is becoming a controller. This new driving experience is enabled by innovative VR/MR technologies that combine the virtual and physical world. The immersive in-car experience in the new BMW M2 is enabled by integrated gaming elements. Therefore, the BMW Group is continuing its ongoing revolutionary use of virtual technologies.
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