Do you need help? Please contact our support team from 9 to 17 CET via

PressClub Global · Article.

///M Mixed Reality: World premiere of the BMW Group's unique driving experience at Web Summit 2022 in Lisbon.

+++Drive the Change, Change the Drive — Keynote and panel discussion with Franciscus van Meel CEO of BMW M GmbH +++ Revolutionary use of VR/MR technologies unites the virtual and real world+++

Mobility of the future

Press Contact.

Janina Latza
BMW Group

Tel: +49-89-382-12650

send an e-mail


Janina Latza
BMW Group

This article in other PressClubs

Munich/Lisbon. The BMW Group has been a pioneer in digital and virtual technological change for years and will once again be a partner at the Web Summit from 1-4 November 2022. Franciscus van Meel, CEO BMW M GmbH, will speak at the Auto/Tech Stage on November 3 at 12:45pm in a keynote followed by a panel discussion on the topic “Drive the Change, Change the Drive.” Heiko Wenczel, Head of Detroit Lab at Epic, and Franciscus van Meel will talk about how embracing human centricity helps making technology meaningful, and why teaming up with unexpected partners helps drive this change – and change the drive for future challenges. The panel is rounded off with the G2 Content Creator Cailee sharing her personal perspective from the e-gaming and streaming community.

With ///M Mixed Reality, the BMW Group is not only bringing the virtual world into the vehicle, but the vehicle itself is becoming a controller. This new driving experience is enabled by innovative VR/MR technologies that combine the virtual and physical world. The immersive in-car experience in the new BMW M2 is enabled by integrated gaming elements. Therefore, the BMW Group is continuing its ongoing revolutionary use of virtual technologies.

(More information about Web Summit 2022) 

Article Offline Attachments.

Article Media Material.

My.PressClub Login

BMW Group Streaming


Munich. Here you can watch the webcast of the 104 Annual General Meeting of BMW AG.

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at

Add your filter tags.

Press Release
Press Kit
Fact & Figures
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Submit filter
Clear all