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Stadium atmosphere in the 7 series: BMW is the first car manufacturer to test Bundesliga football content in an international pilot application.

+++ Selected content from the Bundesliga on the BMW Curved Display in the new BMW 7 Series already from next match day +++

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Munich. The BMW Group and “DFL Deutsche Fußball Liga” announced today, that BMW is the first car manufacturer to test Bundesliga content in a vehicle in a pilot application. Selected content from the Bundesliga – Germany’s top football league – will be made available via an app on the BMW Curved Display. The Bundesliga in-car App will be delivered over-the-air to the new BMW 7 Series and is initially available in Germany. Other countries will follow shortly in the regions of Europe, America and Asia. The offer can also be rolled out to future newly launched models. The pilot is initially scheduled to run until 31.3.2024.

In the interests of occupant safety, the video content in the Bundesliga in-car app will only be available to watch while the vehicle is stationary. The test focuses on on-demand content such as highlight formats or match data, but also selected live content, specifically tailored for use in the vehicle. When the vehicle is moving, it will be possible to listen to an audio stream of the contents. With the start of the test, the Bundesliga In-Car App will be continuously improved.

In order to use the Bundesliga app’s video streaming functionality, the customer must have first activated the Personal eSIM in their vehicle. The antennae installed in the vehicle will then enable them to enjoy high-speed 5G football streaming via their personal mobile contract.

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at

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