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Sylvia Neubauer becomes Vice President Customer, Brand, Sales at BMW M GmbH.

The brand expert and enthusiast of high-performance vehicles will succeed Timo Resch on October 1st, 2023, who is leaving the company at his own request.


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Munich . Sylvia Neubauer will become the new head of Customer, Brand and Sales for BMW M GmbH at the beginning of October 2023. Neubauer, who was previously responsible for the brand portfolio strategy as well as market research and competitive analysis for all brands of the BMW Group, will thus succeed Timo Resch, who has held the position since January 2022 and is now leaving the company at his own request.

"Timo Resch has made a significant contribution to the strengthening of our sales and marketing activities and thus to the success of BMW M GmbH with his excellent commitment in the past two years. We thank him for his excellent work and wish him every success for his future tasks," says Franciscus van Meel, CEO of BMW M GmbH. In 2022, BMW M GmbH achieved record sales with more than 177,000 vehicles sold worldwide and is also on track to set a new record in the current fiscal year.

Sylvia Neubauer looks forward to her new tasks with enthusiasm: "I am delighted that I can now combine my passion for BMW M vehicles even more strongly with my profession and make a decisive contribution to mastering the challenges that lie ahead of us in these exciting times," says Sylvia Neubauer. The focus of the current and future development of the brand with the strongest letter in the world is particularly on the consistent continuation of its path towards e-mobility and the marketing of performance and high-performance models with electrified drive.

"With Sylvia Neubauer, we have an experienced sales and marketing expert by our side, who brings a solid background in brand repositioning BMW M, data analytics, and customer journey from her previous positions," explains Franciscus van Meel. "We couldn't imagine a better choice to advance the transformation process of BMW M GmbH and strengthen the worldwide fan community of our brand."

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Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the automotive market in Germany. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures are already calculated on the basis of the new WLTP test cycle. NEDC values listed have been calculated back to the NEDC measurement procedure where applicable. WLTP values are used as a basis for the definition of taxes and other vehicle-related levies that are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle- specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at

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