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Personnel change at the top of BMW Motorrad.
Thu Oct 05 13:45:00 CEST 2023 Press Release
Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the global premium motorcycle market and is retiring after five very successful years as Head of BMW Motorrad.
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BMW Group
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Tim Diehl-Thiele
BMW Group
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Munich: Markus Flasch will take over the position as
Head of BMW Motorrad on 1 November 2023. In his current role as
product line manager, Flasch is responsible for the development and
conception of all BMW vehicles in the middle and luxury classes as
well as the Rolls-Royce brand. The passionate motorcyclist has worked
for the BMW Group since 2015 and was previously Head of BMW M GmbH,
among others. Under his leadership, BMW M GmbH rose to become the
world's leading supplier of performance and high-performance cars as
well as the fusion of BMW M GmbH with BMW Motorsport. He succeeds
Markus Schramm, who started his successful career with the BMW Group
in 1991. After numerous management positions in sales, aftersales,
controlling, group planning and product strategy, the passionate
motorcyclist Schramm took over the position as Head of BMW Motorrad in
May 2018 and, after several record results, led the brand to number 1
in the global premium motorcycle market for the first time. Following
the record 2022 result with 202,895 motorcycles and scooters handed
over to customers, BMW Motorrad is targeting another record result in
its 100th anniversary year.
As a highlight of the brand's anniversary celebrations, the
Chairman of the Board of Management of BMW AG, Oliver Zipse, and the
Head of BMW Motorrad, Dr. Markus Schramm, in the presence of the
Federal Chancellor of the Federal Republic of Germany, Olaf Scholz and
Berlin's Governing Mayor Kai Wegner, opened the new BMW Motorrad Welt
in Berlin on 28 September 2023. The highlight of the opening ceremony
was the world premiere of the new BMW R 1300 GS, which continues the
success story of the GS models.
Under the leadership of Markus Schramm, BMW Motorrad experienced
the most successful years in the company's history. Today, the brand
is at the forefront of the global premium motorcycle market. The
introduction of the M brand at BMW Motorrad with the uncompromising
performance models M 1000 RR, M 1000 R and M 1000 XR, the entry into
the world's largest motorcycle segment of cruisers with the R 18
family, an unparalleled model and innovation campaign with new
products that shape their respective segments, and the expansion of
the BMW Motorrad brand into a highly emotional experience brand are
exemplary guarantees of BMW Motorrad’ s success story under the
leadership of Markus Schramm. Schramm and his team also set the
strategic course for the transformation of BMW Motorrad towards
sustainable individual mobility. With the all-electric CE 04, BMW
Motorrad impressively dominates the two-wheeled electric mobility
segment over 11 kW worldwide with around 70%. With CE 02, the next
all-electric premium offering from BMW Motorrad for emission-free
urban mobility will follow in spring 2024. From 2026, more BMW
Motorrad segments will be electrified.
Dr. Markus Schramm: “For me personally, as a passionate
motorcyclist, the management of BMW Motorrad marked the emotional
highlight of my career with the BMW Group. Leading the brand to this
historic success with my highly motivated, passionate and professional
team at BMW Motorrad and to have set the course for a successful
future for BMW Motorrad makes me simply proud. It was a great time
with a great team. I am now delighted that with Markus Flasch, an
experienced colleague and motorcycle enthusiast will succeed me as
Head of BMW Motorrad. With his extensive brand, product and sales
expertise, he will provide important impulses to further expand BMW
Motorrad’ s leading position in our industry and continue our success story.”
“As a passionate motorcyclist, I am delighted to build on BMW
Motorrad’ s great successes so far and, together with the highly
motivated BMW Motorrad team, to do everything I can to lead our
fascinating brand into a successful future,” says Markus Flasch,
commenting on his new task.
You will find press material on BMW motorcycles and BMW Motorrad
rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Jens Lemon, Head of Communications MINI und BMW Motorrad
Telefon: +49-151-601-23635, Jens.Lemon@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises over 30 production sites
worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.