PressClub Global · Article.
Extended possibilities for premium connectivity: BMW integrates Ubigi’s global Personal eSIM solution.
Wed Feb 28 08:00:00 CET 2024 Press Release
+++ More flexibility for customers to enable premium connectivity features +++ New service launches in Germany and France, more European markets to follow +++ Easy set-up process via My BMW App +++
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BMW Group
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Munich. Starting today, BMW customers in France and
Germany can activate the Personal eSIM of their vehicle with
Transatel’s Ubigi 5G data plans to enjoy additional infotainment
features and WiFi connectivity, irrespective of their primary network
operator for their regular smartphone subscription. The service will
be available for BMW vehicles with BMW Operating System 8, 8.5 and 9*
with the option Personal eSIM (SA6PA). Depending on the vehicle model,
the Personal eSIM enables the in-vehicle WiFi-Hotspot, first-row video
streaming services and in the case of 7 series vehicles equipped with
the BMW Theatre Screen, a wide variety of entertainment powered by
Amazon Fire TV.
Following Germany and France, the service will soon be rolled
out to other European countries, too. To activate it in eligible BMW
vehicles, owners can conveniently configure their Personal eSIM
through the My BMW App and subscribe to Ubigi’s European data plans
(EU 27 + UK + CH). Cost of the service is €10 per month for unlimited
data allowance**.
Dr. Céline Laurent-Winter, Vice President Connected Vehicle
Platforms at BMW Group: “The partnership with Ubigi now
offers our customers additional flexibility connecting their vehicle
with an unlimited data plan. This enables even more digital content in
our BMW fleet.”
“Since 2018, our footprint in the connected car industry has
been significantly growing and we look forward to our extended
connectivity partnership with BMW Group in the coming years,”
said Jacques Bonifay, CEO of NTT DATA’s global MVNO Transatel.
* The function Personal eSIM is not yet active in vehicles with BMW Operating System 9. It is expected to be enabled over-the-air at a later point in 2024.
** Fair Use Policy with 100 GB high speed and roaming in 27 countries in Europe.