PressClub Global · Article.
Swedish artist Katrin Westman creates this year's mobile artwork at Market Art Fair. Initiative is inspired by the famous BMW Art Car series.
23.04.2024 Press Release
For the second year in a row, electric BMW cars dressed in the work of a Nordic artist can be seen around Stockholm. During this year's Market Art Fair, 17-19 May, the BMW cars designed by Swedish artist Katrin Westman will be used to drive guests to and from the fair. The idea for the initiative comes from the global BMW Art Car project, where famous artists have been applying their artworks on cars since 1975.
Press Contact.
Thomas Girst
BMW Group
Tel: +49-89-382-24753
Fax: +49-89-382-10881
send an e-mail
Author.
Thomas Girst
BMW Group
Related Links.
This article in other PressClubs
Munich/Sweden. For the second year in a row, electric BMW cars dressed in the work of a Nordic artist can be seen around Stockholm. During this year's Market Art Fair, 17-19 May, the BMW cars designed by Swedish artist Katrin Westman will be used to drive guests to and from the fair. The idea for the initiative comes from the global BMW Art Car project, where famous artists have been applying their artworks on cars since 1975. For the second time, a Nordic artist has been selected and given the freedom to express their art on the BMW cars that will be used as shuttle cars during the days of the exhibition.
"Combining art and mobility has always been a passion for BMW. The collaboration with Market Art Fair gives us a unique opportunity to support young Nordic artists while emphasising our commitment to art and culture", says Johanna Kriisa, CEO of BMW Sweden.
Mobile artwork on the streets of Stockholm
The
artist behind this year's winning entry "Wetland" is Katrin
Westman (GSA Gallery, SE), known for her sensual and abstract artwork
inspired by the Baroque and revolving around a dramatic and rich
colour palette.
The mobile artworks displaying Katrin's distinctive aesthetic will also be displayed outside Liljevalchs during the fair weekend.
"I believe that art can reach a wider audience through this kind of meeting. Industrial designers and artists work for different purposes, but both workcreatively. There are things to learn from each other, but only time will tell exactly what and where it will lead", says Katrin Westman.
Last year's winner was Swedish-ethnic artist Siiri Jüris (Galleri Duerr, SW), but the idea of having Nordic artists' work adorn BMW cars comes from the BMW Art Car project, which has been running since 1975.
"BMW has a long history of global cultural engagement. To be able to collaborate with such a natural partner and together promote a young artist and bring the art into the city in the form of mobile artworks feels fantastic", says Petra Stenvall-Thompson Partnership Manager Market Art Fair.
The history of BMW Art Cars
For almost 50 years,
BMW has allowed world-renowned artists to express their art using the
car as a canvas. The idea of collaborating with prominent artists to
transform cars into rolling works of art began when, in 1975, French
racing driver Hevré Poulain came up with the idea of letting an
artist, Alexander Calder, use the racing car as a canvas to paint a
piece of art. No one could have predicted then that they were making
modern art history and that the car would be the start of the BMW Art
Car project.
Many world-famous artists have followed in Calder's footsteps,
including , Roy Lichtenstein, Andy Warhol, David Hockney, Jenny
Holzer, Cao Fei, Esther Mahlangu and Jeff Koons to name but a few.
This spring, the car of the twentieth artist, Julie Mehretu, will
compete at the 2024 Le Mans 24-hour race. Known for her abstract
paintings, Mehretu is considered one of the most influential artists
of her generation.
CO2 EMISSIONS & CONSUMPTION.
BMW i5 M60 xDrive Sedan: Power consumption combined in WLTP cycle: 20,6 – 18,2 kWh/100 km, Electric range in WLTP cycle: 455 – 515 km.